Leveraging the Power of SEO with Your Local Business 

Matt Siltala, Presidentmat@dreamsystemsmedia.com

Search Engine Results Position(SERPs)

Lets take a look at Mobile SERPs

Different Forms of Optimization

– Paid– Maps– Organic

How To Get From Point A to Point B

Optimizing For Maps Listings

NAP on Citations and Website(Name, Address, Phone Number)

Title Tags and Meta Description

We looked at 50 companies in different markets & categories who ranked position A in maps.

76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag

10% listed business phone number in title tag

This is what I recommend:

Or…

Many Factors

– On Page– Off Page– Meta Data– Links– Citations– Reviews– Location– NAP + MAP

Why All This Matters?

Who is looking?

– College Students (Every Semester) – Mine Workers– New People brought in by increased jobs in area– Out of Town-ers– The more people move in, the more need for new

jobs (again, more new people) – As economy Grows more people move in

What Are They Seeing?

VS

VS

VS

Much Cleaner And Better User Experience

Organic Optimization

Behind the Scenes

Moving on because most of you are just shaking your head right now over simple source code meta data

stuff …. Just be glad I don’t go over stuff like this:

KML FILE

Geo Sitemap

Tip: Use GeoSitemapGenerator.com to create these. EASY!

Slide via NiftyMarketing

KML File

Which lets Google know where this

is..

Creates This…

Are both uploaded to your

site.Geo Sitemap

Is Submitted to..

Slide via NiftyMarketing

KML data could be a factor in getting “Landmark Status” in Google Maps…

Slide via NiftyMarketing

Take a Deep Breath – We are not going there … Tonight anyway

(Maybe in September)

What Makes a Great Landing Page?

Location Page

Have a Call To Action

Map/Navigation to Business

How To Generate a Map From Google

To create a custom map visit google.com/maps and follow the above instructions.

Slide via NiftyMarketing

Feature a Testimonial

Content talking about Services You Offer

Link To Your Review Pages

Include Trust Symbols

Show Me You Are Real

Put It All Together……

Overload?

Takeaways

– Maps Optimization– Build Citations– On Site Optimization– Landing Page– Think Mobile– Think Bigger

 

THANK YOU!

Matt Siltala, Presidentdreamsystemsmedia.com

mat@dreamsystemsmedia.com@Matt_Siltala on Twitter

Download: http://www.SlideShare.net/MattSiltala