Post on 02-Dec-2014
description
LEVERAGINGSOCIAL MEDIAFOR AUDIENCE DEVELOPMENT
LEVERAGINGSOCIAL MEDIAFOR AUDIENCE DEVELOPMENT
IDEAS
“(-[&}$€% @WEB
MARKETING
64 FACEBOOK
SOCIAL SEO™
NETWORK
© MEDIA
| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA
1
FACEBOOKFACEBOOK
1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES
Give them more reasons to « like » you. Put something good behind the gate.
Give them more reasons to « like » you. Put something good behind the gate.
2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS
Consider an Engagement Event or a « CoReg » with a popular advertiser.
Consider an Engagement Event or a « CoReg » with a popular advertiser.
3. USE BETTER PHOTOS3. USE BETTER PHOTOS
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
FACEBOOK: PUT
SOMETHING GOOD BEHIND
THE GATE
FACEBOOKFACEBOOK
1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES
Give them more reasons to « like » you. Put something good behind the gate.
Give them more reasons to « like » you. Put something good behind the gate.
2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS
Consider an Engagement Event or a « CoReg » with a popular advertiser.
Consider an Engagement Event or a « CoReg » with a popular advertiser.
3. USE BETTER PHOTOS3. USE BETTER PHOTOS
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
WWW.WILDFIRE.COM
WWW.HYPERARTS.COM
HELPFUL APPS:
WWW.FANAPPZ.COM
WWW.EASYPROMOSAPP.COM
WWW.INVOLVER.COM
WWW.VITRUE.COM
FACEBOOKFACEBOOK
1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES
Give them more reasons to « like » you. Put something good behind the gate.
Give them more reasons to « like » you. Put something good behind the gate.
2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS
Consider an Engagement Event or a « CoReg » with a popular advertiser.
Consider an Engagement Event or a « CoReg » with a popular advertiser.
3. USE BETTER PHOTOS3. USE BETTER PHOTOS
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
GET YOUR AUDIENCE TO
PAY (WITH THEIR NETWORKS)
“Money is so 20th Century. The new currency is buzz.” -Internet Retailer
4. FACEBOOK / TWITTER
www.paywithatweet.com
REMEMBER BOOKMARKIN
G SITES?
5. BOOKMARKING
REMEMBER BOOKMARKIN
G SITES?
5. BOOKMARKING
THEY’RE NOT DEAD YET!
REMEMBER BOOKMARKIN
G SITES?
5. BOOKMARKING
THEY’RE NOT DEAD YET!
5. A NEW KID ON THE BLOCK
5. A NEW KID ON THE BLOCK
POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON
6. BE A JOINER6. BE A JOINER..........................................................................................
..........................................................................................Not Just a PusherNot Just a Pusher
Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON
6. BE A JOINER6. BE A JOINER..........................................................................................
..........................................................................................Not Just a PusherNot Just a Pusher
7. BE ANALYTICAL7. BE ANALYTICAL..........................................................................................
..........................................................................................Most Popular ItemsMost Popular Items
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON
6. BE A JOINER6. BE A JOINER..........................................................................................
..........................................................................................Not Just a PusherNot Just a Pusher
7. BE ANALYTICAL7. BE ANALYTICAL..........................................................................................
..........................................................................................Most Popular ItemsMost Popular Items
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
8. BE ENGAGING8. BE ENGAGING..........................................................................................
..........................................................................................Ask & RespondAsk & Respond
Huge response can be generated by posing a question with your posting, then responding to your audience to keep the conversation going.
Huge response can be generated by posing a question with your posting, then responding to your audience to keep the conversation going.
Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
IT’S TIME TO INTEGRATEIT’S TIME TO INTEGRATE
9. SOCIAL + EMAIL9. SOCIAL + EMAIL
75% of social media users say email is still the best way for brands to communicate with them. (hubspot)
75% of social media users say email is still the best way for brands to communicate with them. (hubspot)
10. SOCIAL + MOBILE10. SOCIAL + MOBILE
Think mobile apps and placements.Think mobile apps and placements.
9. SOCIAL + EMAIL
9. SOCIAL + EMAIL
IT’S TIME TO INTEGRATEIT’S TIME TO INTEGRATE
INTEGRATION TOOLSINTEGRATION TOOLS
MOST EMAIL PROVIDERS CAN GIVE YOU SOCIAL SIGNUP FORMSMOST EMAIL PROVIDERS CAN GIVE YOU SOCIAL SIGNUP FORMS
WWW.FOURSQUARE.COMWWW.FOURSQUARE.COM
WWW.DIRECTDIALOGS.COMWWW.DIRECTDIALOGS.COM
WWW.APPMAKR.COMWWW.APPMAKR.COM
WWW.APPSBAR.COMWWW.APPSBAR.COM
WWW.APPBREEDER.COMWWW.APPBREEDER.COM
WWW.APPINVENTORBETA.COMWWW.APPINVENTORBETA.COM
THANK YOU FOR COMING!THANK YOU FOR COMING!
You may contact usby phone or web at:You may contact usby phone or web at:
(323) 240-1302(323) 240-1302
www.densitymedia.comwww.densitymedia.com
dforsyth@densitymedia.comdforsyth@densitymedia.com