Post on 11-May-2015
Leveraging Social Content for Business Value
Selma Zafar, Director of User ExperienceOpenRoad
July 12, 2013
hi! I’m Selma
• Director of UX at OpenRoad Communications
• Work with organizations around the world designing usable,
innovative digital experiences
• Focus on mobile and desktop solutions for: Websites, Web
Applications & Intranets
• Design experiences that help people work smarter, and happier
For ramblings on UX, Usability, Intranets, Wine & Travel...
follow me: @selmaz
Today we are going to...
• Learn about Intranets
• Explore Intranet Governance models
• Define social content
• Understand social products constraints
...in a collaborative way
Activities
• Working in groups
Activity Approach
• Working in groups
• Assigned a fake company with constraints
• Each activity builds on a concept enabling you to learn tools to be
successful with Social Content
• Each group nominates a presenter
James Robertson Step Two Designs!
5 Purposes of an Intranet
Content
Communication
Activity
Collaboration
Culture
5 Purposes of an Intranet
• Content
• Communication
• Collaboration
• Activity
• Culture
Content
Communication
Collaboration
Activity
Culture
Governance for Intranets
Governance Defined
Governance determines who has power, who makes decisions, how other players make their voice heard and how account is rendered.
Institute on Governance / iog.ca
Governance Matrix
Set Direction Implement Assure
Who decides what we’re going to do (set direction)
Who decides how we’re going to do it (implement)
How do we know whether we’re doing what we claim to have set out to do (assure, render account)
Source: Graham Oakes 2008!
Governance Matrix
Set Direction Implement Assure
Steer• Set Priorities• Set Resources
Manage• Align resources, goals & standards• Manage people, risks, events
Execute• Build processes & systems
Source: Graham Oakes 2008!
3 levels of org: exec, mgr, day-to-day
Governance Matrix
Set Direction Implement Assure
Steer• Set Priorities• Set Resources
Overall objectives Strategy
Audit & assurance
policies
Manage• Align resources, goals & standards• Manage people, risks, events
Policies & standards
Planning & execution Peer review
Execute• Build processes & systems
Admin & status Hands-on execution
Technical verification
Source: Graham Oakes 2008!
Governance Matrix
Set Direction Implement Assure
Steer• Set Priorities• Set Resources
Overall objectives Strategy
Audit & assurance
policies
Manage• Align resources, goals & standards• Manage people, risks, events
Policies & standards
Planning & execution Peer review
Execute• Build processes & systems
Admin & status Hands-on execution
Technical verification
Source: Graham Oakes 2008!
Intranet governance
Sr Leadership TBD
(Dept?)
TBD (Intranet Manager)
TBD (Dept?)
TBD (Dept?)
Content Publishers TBD
(Dept?)
Analytics + IT + ?
Possible Governance Models
Definition!
Implementation!
centralized
devolved
devolved
Possible Governance Models
Definition!
Implementation!
centralized
devolved
devolved
Central IT
Anarchy
Possible Governance Models
Definition!
Implementation!
centralized
devolved
devolved
Central IT
Anarchy Centre of Excellence Council
CoE with Audit
Intranet Governance Defined
Intranet governance is a framework for managing, supporting, and improving the intranet.
It aligns people and technology to realize business value.
Maish Nichani – PebbleRoad!
Activity 1: Selecting an Intranet Governance model
Exploring Intranet Governance[15 minutes]
What governance model would you recommend the
Company adopt? why?
Social Content
What is Social Content?
• user generated
• polls
• ratings
• favourites
• activity
streams
• gamification
• likes
• forums
• discussions
• commenting
• feeds
• photos
• video
• following/
watching
• linking
• sharing
Any other types?
Social Content can help...
• distribute ownership of content
• distribute creation of content
• empower employees to contribute ideas, knowledge and content
• provide insights on company culture
• remove ‘silos’
• connect employees from across organization (physically &
organizationally)
• understand context & expose the dialogue that was involved
during content creation
Content
Communication
Collaboration
Activity
Culture
Activity 2: Social Content Mapping
Activity 2: Social Content Mapping[10 minutes]
What social content will...
• help solve your Company’s business goals?
• fit best into your Governance model?
Constraints of Intranet Products
Jive SharePoint Confluence ThoughtFarmer
Knowledge Base
Activity Streams
Doc Management
User Profiles
Forums
Blogs
News Feeds
Wikis
Tagging
Search
Calendars
Groups
Photo Galleries
Jive SharePoint Confluence ThoughtFarmer
Knowledge Base
Activity Streams
Doc Management
User Profiles
Forums
Blogs
News Feeds
Wikis
Tagging
Search
Calendars
Groups
Photo Galleries
Understand the origins
Product Origin
SharePoint Document Management
Jive Forums
Confluence Developer Tools
ThoughtFarmer Knowledge Management
How do you pick?
Start with Why?
What are the business goals?
Using the 5 purposes, prioritize, and create user scenarios to evaluate each product.
Activity 3: Select your Intranet Product
Activity 3: Intranet Product Recommendation Planning[15 minutes]
Create your ‘5 Intranet Purposes’ priority map
Define 3 key user stories that will help solve your business
problems
Bringing it all together
All content is social
‘Social’Content is influenced by
• Intranet Product
• Governance Model
• Business Goals
• Corporate Culture
Content
Communication
Collaboration
Activity
Culture
Through...
• Learning about Intranets
• Exploring Intranet Governance models
• Defining social content
• Understanding social products constraints
...you are equipped to strategically use content for business change.
Questions?