Facebook Graph SearchSearch, Extract, Build

Presented by: Todd B Davis, Senior Talent Acquisition Sourcer, ADP

10/3/2013

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Senior Talent Acquisition Sourcer todd.b.davis@adp.comOffice: 206-219-8625LinkedIn: www.linkedin.com/in/thecandidategeneratorTwitter: thecandidategen Website: www.thecandidategenerator.com Personal email: todd@thecandidategenerator.com

• 4 years at ADP as a Senior Technical Recruiter and currently as a Senior Talent Acquistion Sourcer

• Has worked previously for Google, Yahoo!, Microsoft and others

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Fish Where the Fish Are

Total Number of people on LinkedIn as of August 2013- 238 million

Total number of people on Facebook as of August 2013- 1.15 billion *Daily active users in the US alone is 128 million

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Glen Cathey "The Current and Future State of Sourcing" from Talent42 had Facebook Graph Search as one of the up and coming resources for candidates. http://www.slideshare.net/Talent42/cathey

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Data Crossover Test Case

If we do the same search on LinkedIn as Facebook let’s look at the results. This is unscientific but may provide some insight what is to be found in both. I will be looking for a Software Engineer at Amazon in Seattle, WA. I will be using LinkedIn Recruiter to start. Some things to consider, Facebook uses Natural Language Search verses LinkedIn which offers a Basic, Advanced and Boolean searches.

Facebook Search - Software Engineers at Amazon.com in Seattle, Washington

I’m using the advanced search on LinkedIn Recruiter, let’s see what the results are. In the advanced search I put in the “Title” Software Engineer and the “Company” as Amazon and I also narrowed it down to Seattle, WA for the “Location”. With LinkedIn I have to choose the distance from Seattle as well.

On Facebook my first result is Cuong Vu, Software Engineer at Amazon.com and on LinkedIn it is Kishore Sainath, Software Development Engineer at Amazon.com

If I go back into LinkedIn and search for Cuong Vu with the same search terms I get no results. Let’s back it out and take out Seattle, WA, no Cuong Vu , let’s take out the “Title” and search just for Cuong Vu at Amazon, no results.

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Boolean Search and Natural Language Search

Tried and True Boolean Search - system of algebraic notation used to represent logical proposition (AND, OR, NOT)

New and Improved Natural Language Search - Simply targeted answers to user questions, search how we speak

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Approach

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Keywords / Phrases to Remember for Facebook Graph Search

• Who like• Tagged • Comment • Checked in • Taken at• People who• People in• Photos of • Videos of • Who live in

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Sample Natural Language Queries - Facebook Graph Search

Software Engineers at Amazon.com who live in Seattle, Washington People who like Java (software platform) People in photos taken at Google Microsoft employees who like Google Chrome Facebook employees who like Google Plus Videos of Account Executives who work at PayPal People tagged in photos taken at Microsoft People who checked in at eBay

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Putting it Together-Tools, Search, Extract and Build

ToolsFirefoxChrome, Internet Explorer and other browsers won’t allow you to select multiple lines of text from a web page, only Firefox does. http://www.mozilla.org/en-US/firefox/new/

MemonicGreat web clipping tool, we will also need to install the Memonic Firefox Add On

• Memonic Website- http://www.memonic.com/tour (sign up)

• Memonic Firefox Add on- https://addons.mozilla.org/en-US/firefox/addon/memonic-web-clipper

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Putting it Together-Tools, Search, Extract and Build

SearchWe will be searching for Software Engineers in Seattle and the hiring manger has asked us to pull them from Amazon.

Software Engineers at Amazon.com who live in Seattle, Washington

Results: Over a hundred but we can revise the search results using the Refine this Search to the right. We can refine the search by Gender to Degree

*Hot Tip You can use Extend This Search to uncover additional candidates and information by viewing Photos, Groups and more

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Putting it Together-Search, Extract and Build

Extract Using Memonic I will build my pipeline of talent from Facebook. By holding down the Ctrl button on my keyboard, I will highlight the leads I want to clip.

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Putting it Together-Search, Extract and Build

ExtractOnce you have selected the leads you want, click the Memonic button you installed (the Squirrel icon) in the upper right hand corner of Firefox

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Putting it Together-Search, Extract and Build

Extract/Build Select Clip Content

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Putting it Together-Search, Extract and Build

Extract/Build Click Save and then View

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Putting it Together-Search, Extract and Build

Extract/BuildOnce you click View it takes you to you your Memonic account where you can view your clipped leads.

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Putting it Together-Search, Extract and Build

BuildAs you can see the leads you clipped are now available to work. You want to first Organize your list by creating Tags, Folders and Groups. You should determine if you want to keep the leads as links or convert to text. You can also add notes, add tags, create groups. You can also share your list via Email, Facebook, Twitter or grab a Link.

* Hot Tip- Be sure to set your folder as either Private, Friends or Public

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Putting it Together-Search, Extract and Build

Build If you need to move the leads to Microsoft Excel simple click the Actions button at the bottom of the page and select Copy to Word. Also you can Select print if you prefer to have a hard copy. You could use it as a call list.

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Putting it Together-Search, Extract and Build

How the data looks in an Excel spreadsheet.

*Hot Tip- Installing the mobile Memonic app (ios and Android allows you to view your folders and list on your mobile device.

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Next Level- Additional Actions

The leads in Memonic are web based when viewing your dashboard and that means we can use additional Firefox Add Ons to research the people on your list.

Firefox Ad Ons

• Pipl (people search)

• LinkedIn• Social Friend

Finder (SFF)• Duck Duck

Go • Get Company

Info 0.4 (get company numbers and call)

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Contacting Leads

You can contact the leads you selected from Facebook but sending them a message which will go to their Other Folder, basically messages that have been filtered out of the regular mailbox. For $1.00 you can send a direct message to the candidate. You also have an option to attach files.

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Contacting Leads

Other ways to contact candidates include using the LinkedIn Firefox Add On and if you have a LinkedIn account contacting them that way or use the Get Company Info Firefox Add On and get the company phone number and call in directly or use the Social Friend Search Firefox Add On to search all social networks for your lead.

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In Closing

The thoughts, ideas, etc in this presentation are my own and do not necessarily represent ADP’s positions, strategies, or opinions.

Questions?