Pirate Parties International

What

• Founded in 2010

• Headquarters in Brussels

• Collaborative framework

• 79 Pirate Parties across the world!

How

• International coordinators

• Communication officers

• Project managers

• Administrative officers

PR v.s. Advertising Advertising: 

you get to exercise your creativity creating new ad campaigns and materials

Public Relations:a nose for news

be able to generate buzz

WTF is marketing then

• You are the center of the wheel that keeps all parts of the system in harmony

• strategic planning

• developing a message

• You don’t work in a silos!

Campaign

Media planning

Communication channels defined

Advertising & Brand materials

Storytelling officers (ideologists)

Community + volunteers

Next campaign: European Parliament

Brand design The identity or ‘image’ is made up of many visual devices:

A Logo (The symbol of the entire identity & brand)

Stationery (Letterhead + business card + envelopes, etc.)

Marketing Collateral (Flyers, brochures, books, websites, etc.)

Products & Packaging (Products sold and the packaging in which they come in)

Apparel Design (Tangible clothing items that are worn by employees)

Signage (Interior & exterior design)

Messages & Actions (Messages conveyed via indirect or direct modes of communication)

Other Communication (Audio, smell, touch, etc.)

Anything visual that represents the business

Brand –The perceived emotional corporate image as a whole.Identity – The visual aspects that form part of the overall brand.Logo – Identifies a business in its simplest form via the use of a mark or icon

Pirateparty.org.uk

Took over 5% beating Communist Party and the Liberal Democrats

Increase recognition within local areas

Increase turnout

5k leaflets

1 month

1k+ doors

less than £200  

Live-blogging during the elections

3 campaigns in 1 year

challenging 35 parties

3k€ in google-vouchers

10k fans on FB

 190% of the necessary signatures

Pirates are fresh sexy stubborn

Online event

Follow me @Miss_Cybernaut

jelena.jovanovic@pp-international.net

pp-international.net@ppinternational