Letting It All In: Social Media & Policy in Your Organization

Session #311DevLearn 2011

Michelle LentzWrite Technology

Facilitator

• Michelle Lentzmichelle@write-tech.com

• Text michellel to 50500 for contact info

• http://www.write-tech.comTwitter: @michellelentzLinkedIn: michelleslentz

Downloads!

http://blog.totallearner.com/

Objectives• Why you should have a SoMe policy and

what it contains

• How to identify key stakeholders and when each should be involved

• What steps go into policy development

• How to define which parts of your existing HR policies can be adapted to social media

• What tools are freely available to help you develop your policy

Why have a policy?

Social Media in the Workplace (Common Craft)

Key Phrases: Kodak

• p10, #2“The opinions and positions expressed are my own and don’t necessarily reflect those of Eastman Kodak Company.”

Key Phrases: Yahoo!

• “Social media means any and all current and future means of online expression, including...”

Key Phrases: SHIFT

#9

“Never participate in Social Media when the topic being discussed may be considered a crisis situation. Even anonymous comments may be traced back to your or (COMPANY)’s IP address. Refer all Social Media activity around crisis topics to PR and/or Legal Affairs Director.”

Voice

• Easy to understand

• Non-threatening

• Approachable

EMC’s Video

Who?

Who are your key stakeholders?

• Training

• Marketing

• IT

• HR

• Legal

3 Types of Interactions

• Internal usage

• Moderation and commenting

• External usage

Consequences of Actions

Liability & Disclaimers

Existing HR Policies

Getting Started: PolicyTool.net

Discussion & Questions

Downloads!

http://blog.totallearner.com/

Thank you!

Michelle LentzWrite Technology

Text michellel to 50500 for contact info

michelle@write-tech.comhttp://linkedin.com/in/michelleslentz

http://www.write-tech.comTwitter: @michellelentz