Let’s Talk About Email –Revitalizing the Corporate Email Channel

Eric Shealy, President, Newsweaver USA

Employees that are engaged are 57% more likely to work harder 80% more likely to perform better 87% more likely to stay longer

[Source: Corporate Leadership Council]

Companies highly effective at

employee engagement are 2.5 times

more likely to outperform peers who

are less effective in this area

Source: Towers Watson 2012 Change and Communication ROI Report

Companies that are highly effective

at internal communication are 1.7

times more likely to outperform

their peers

Source: Towers Watson 2012 Change and Communication ROI Report

Digital Engagement Environment

Push communications Information repository Collaboration

EMAIL INTRANET SOCIAL

Email is #1 Communication Channel

70% can reach 80-100% of employees via

email

Source: Internal Communications, Emerging Trends and the Use of Technology Survey Report, Melcrum

Email is most effective channel, followed by

Intranet, team/line manager briefings

Source: Melcrum 2014 survey: Internal Communication and Technology

How the job is getting done

71.80%

11.10%

6%

5.10%4.30%

1.70%

Outlook

Notes

Email Marketing

Other

In-House

IC Email

Less than 2%

are using a

tool designed

for the job

Is corporate and/or mass email overload

a problem in your organization?

Source: The Newsweaver/Ragan 2014 Email Best Practice Survey

Replace or reform email?

9The Newsweaver/Ragan 2014 Email Best Practice Survey

2015 - Use the right tool for the job

Email 2.0: Employee Experience

Professional, high impact visual design

Consistent branding for all communications

Responsive design for optimal rendering on mobile and tablets

“Read More” links to company intranet or to Newsweaver integrated

microsites

Images and videos easily included in email

Liking and Commenting (moderated/unmoderated) on articles

Embedded surveys

Archive links to past issues, searchable

Easily create PDFs for printing & off-line sharing

Email 2.0: Professional DesignsIncreases open rates and content engagement

Email 2.0: Shared Templates

Templates offer high impact corporate branding

Email 2.0: Team collaborationGroup view of all emails, team activities and sending calendar

15

Email 2.0: Reach remote workersResponsive design for desktop, tablet and smartphone

Email 2.0: Targeted ContentDecreases clutter and increases relevance with content targeting

17

Email 2.0: Increase Interactivity

Embed two-way conversations, surveys, rich media

Email 2.0: insight and measurementReal-time metrics by communication

Email 2.0: Insight and measurementEngagement metrics across communications

Email 2.0: Insight and measurementEngagement metrics across the organization

About Us

Newsweaver is the leading vendor of email for

employee communications

Over 400 blue-chip and FTSE 100

organizations in 97 countries use Newsweaver

Internal Connect to help them inform, engage

and inspire employees

Offices in Boston, Cork and London

Founded in 1996

Privately held

Newsweaver 1601 Trapelo Road, Waltham, MA 02451 | 781-443-7600

LOREM

Drop by our stand – ask for a copy

of our new whitepaper

You’ll learn how to:

Get more from corporate emails

Improve internal comms and prove business value

Reduce info overload and increase effectiveness

Implement a blueprint for email best practice

See how Newsweaver can help you