Post on 14-Apr-2017
#SEJSummit@AmyVernon
Be curious Give people what they need AND
want
Respect your audience
3 Takeaways
#SEJSummit@AmyVernon
Director of Audience Engagement
The Hometown PaperOf the Internet
#SEJSummit@AmyVernon
analytics, social media,grammar, bacon, &SIBERIAN HUSKIES
I Like
#SEJSummit@AmyVernon
One Siberian Husky in particular
#SEJSummit@AmyVernon
I’ve worked for and WITH
#SEJSummit@AmyVernon
I thought I’d always be:A newspaper journalist.
#SEJSummit@AmyVernon
Be Curious
#SEJSummit@AmyVernon
Why is it that when one man builds a wall, the next man immediately needs to know what's on the other side?
- George R.R. Martin, A Game of Thrones
Be Curious
#SEJSummit@AmyVernon
What is Search if it is not to satisfy
curiosity?
#SEJSummit@AmyVernon
What do you search for?
How do you search for it?
How do you search for it on social?
#SEJSummit@AmyVernon
Search
#SEJSummit@AmyVernon
Curiousity Doesn’t kill most cats
Photo by lauragrafie via Flickr Creative Commons
#SEJSummit@AmyVernon
Give people what they need AND what they want
#SEJSummit@AmyVernon
Give your audience what they want and need
Look for something, find something else, and realize that what you've found is more suited to your needs than what you thought you were looking for.
- Lawrence Block
#SEJSummit@AmyVernon
What they want
#SEJSummit@AmyVernon
What they need
Want vs
Need?
#SEJSummit@AmyVernon
Respect yourAudience
#SEJSummit@AmyVernon
Respect your AudienceI'm always trying to gain and keep the audience's respect. I always want them to know that the show doesn't think they're stupid for watching.
- Dan Harmon, creator of Community
#SEJSummit@AmyVernon
Don’t brush off all haters
The saga of dat boi
#SEJSummit@AmyVernon
Sometimes you turn them around
#SEJSummit@AmyVernon
Be curious Give people what they need AND
want
Respect your audience
3 Takeaways
Thank You!Facebook.com/AmyVernonFacebook.com/DailyDot
@AmyVernon@DailyDot
DailyDot.comAmyVernon.net
#SEJSummit@AmyVernon