MARKETING TOOLS OF THE ENERGY MICROFRANCHISES

Gilberte, a microfranchised retailer, received this billboard to boost the sales.

Advertising signs

store entrance, in Ouagadougou.

Teaching aid tools…

… To informe and promote the products

Armel, chief operating officer, explaining a women’s group the benefits generated by the energy products.

Products display

A truck runs throughout Burkina Faso to raise awareness on the energy products.

Each retailers is given flyers on which is introduced the product range.

Products display

Diversified animations….

becomes more and more famous thanks to radio broadcasts, or during street animations, like the one organised when a store was opened.

… To raise awareness on the products

and promote products carrying out public tests of the products to assess their performance, or during local events, like here during the Port-au-Prince fair.

… Public demonstrations

To recruit new retailers

Communication tools were also designed to recruits new retailers.