Post on 24-Jun-2015
LINKED IN
SIDER
LEOPA
RD
DIGITA
L
LEAD H
UNTER & L
INKED
INS ID
ER
INTR
ODUCTIONS
WHAT IS LINKEDIN?
Network with 225 MILLION people
The world’s largest
professional social
network.
Control your professional
identity online Find the
people & knowledge you need to achieve your
goals
WHY DO I NEED TO BE ON IT?
It’s used by
your KEY
DECISION
MAKERS
Managers
Directors
OwnersChief Officers
Vice Preside
nts
MAIN B2B BENEFIT
LinkedIn is 277% MORE effective at
generating leads than Twitter and Facebook
B2CSuppliers
Stockists
Contractors
Asking your
network advice
FEATURES
Profile
Feeds
Messaging
Company pages
Industry News
Follow tools
Community building
LEAD GENERATION
• the basics on how to sell yourself and your business
Sell
•Increase your search rankings instantly in our practical profiling session
Get found
•Turning connections into clients
Convert
•Find people who already need your services and get straight to the decision makers
Network
•Finding the ideal talent for your team
Recruit
•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors
Learn
•Investigating premium accounts and paid advertising
Save money
•Get your own take-away tailored action plan
Practice
GET FOUND
Profile Optimisatio
n
Selling yourself
Where do you want people to go from here?
CONNECTIONS
How many do I need
Getting to the magic 500+
What do I do now I have
them…?
HOW MANY DO I NEED?
What are you selling?
Is your service or product
mass market?
Needs a large varied
audience
Or is it niche and
high value?
Needs a specific narrow
audience
HANDY LINKS
Plug-ins: https://developer.linkedin.com/plugins
CONNECTING
An active network to SELL your services to
People you
don’t know
…
People you MAY know
People you DO
know
PEOPLE YOU DO KNOW
Does everyone you know, know what
you do?
Current colleagues
Ex-colleague
s
Ex-employees
Ex-employ
ers
CLIENTS
Previous clients
Prospective
clients
Friends
ADD YOUR EMAIL DATABASE TO LINKEDIN
PEOPLE YOU MAY KNOW
FOLLOW UP
‘Hi x,
Thanks for connecting with me on LinkedIn. Your work in <INDUSTRY> looks very <new and innovative> and I’d love to hear more about <subject> as I currently am doing <related subject>
If there’s anything I can help you with in the future please do just get in touch.
Have a great weekend,
Miranda
Touch base
Recognition
Interest in Industry
Helpful
Friendly (not too informal)
WRITING THE FIRST MESSAGE
‘Hi x,
Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?
Would love to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!
All the best,
Miranda
PEOPLE YOU DON’T KNOW
Referal?
Potential client/customer
Categorise
Follow-up
Establish common ground
INTRODUCTIONS
Locate the member's profile.
Click "Get introduced through a connection" on the right side of the profile.
If only one person can make the introduction, the Request an Introduction page will appear.
Move your cursor over the arrow next to the Send InMail button and click Get introduced.
If more than one person can make the introduction, you may choose who you want to make the introduction.
Enter a subject for your message.
Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to.
Click Send Request.
REMEMBER:
EV
ER
YO
NE I
S O
N
LIN
KED
IN F
OR
A
REA
SO
N!
Establishing themselves in their
industry
Looking for better offers, suppliers,
staff or customers
Networking
SO
DON’T BE SHY!
It’s SOCIAL
networking!
UPDATES TO ‘CONTACTS’
RELATIONSHIP
RELATIONSHIP
ESTABLISHING YOURSELF AS AN EXPERT
Updates
Website links
Saved search
es
Groups
Company
UPDATES
Post updates REGULARLY
Make them industry specific
Make them ENGAGING
Include videos,
photos or links to
outside sites when you
can
USING SEARCHES
GROUPS
PROMOTIONS
MEMBERS
You can freely
message anyone in the same
group as you (provided
they haven’t opted out of
this function).
Local groups are great for keeping
up to date with
events etc
Build new connectio
ns
Find NEW people to market to
COMPANY PAGES
FOLLOW A COMPANY – MAKE THEM FEEL SPECIAL!
FOLLOW INFLUENCERS
Business news
Industry leaders
New equipment
and innovation
ACTION PLAN!
Update and optimise your
profile
Think of 2-3 sets of key words or
phrases
Use your 3 saved search functions
and test what works and what
doesn’t
Post one update per week with
some engaging or valuable
information on what you’re up
to.
Join 10 relevant groups
Follow 10 relevant
companies
Start (or update) your company
page
CONCERTED LEAD GENERATION
Building connection
s
Messages to your network
Updating your
status
Group Promotio
ns
Company Updates
Paid Advertisi
ng
InMail
Group Manageme
nt
Leopard Digital
LeadHunter
SERVICES
Lead Hunter
Lead Hunter
360
Lead Hunter Optimiz
er