PORTFOLIO 2009-2015 - Coleman Korea / Retail MKT -

SEOUNGHO LEE Email: sks7472@naver.com Mobile: (82) 10 9010 1893

Contents • VMD

• Retail MKT • MKT Activities

VM Planning and Design

Job description of SEOUNGHO LEE in Coleman 1

• Season display -> Window zone, Style zone(VP)

• POP and POSM design for Highlighting

-> Style zone(VP), Tent zone(PP) Fixture(IP)

Retail MKT

Store development and MD guide

• Proposal of monthly and seasonal Key merchandising for sales

-> Monthly check list and MD board

• Brand identities in store • Store interior manual (Façade, sign and fixture etc.) -> Manual book

※ Design concept by MKT Strategy and Key products

• Promotion -> Poster and GWP design

MKT activities • Coordination of Trade meeting and Exhibition • Directing concept for Shooting

VM Planning and Design

VMD 2

• Season display -> Window zone, Style zone(VP)

• POP and POSM design for Highlighting

-> Style zone(VP), Tent zone(PP) Fixture(IP)

※ Design concept by MKT Strategy and Key products

Map of VM in Coleman store VM / 2009-2015 3

Window zone and graphic

Style zone (VP) Tent zone (PP)

IP

IP

IP

Window zone and graphic

IP

IP

IP

VM / 2009-2015

Season concept by VM calendar 4

VM for Direct shop and Department store

5 VM / 2009-2015

VM / 2009-2015 VM for Direct shop

6

VM / 2009-2015 VM for Direct shop

7

Style zone (VP) / Tent Display Window Zone

• Season Concept VM (Quarterly)

(Graphic)

(Implementation)

VM / 2009-2015 VM for Direct shop

8

Style zone (VP) / Tent Display Window Zone

(Graphic)

(Implementation)

VM / 2009-2015

VM for Direct shop 9

Style Zone (VP) / Window Graphic (Implementation)

VM / 2009-2015

VM for Direct shop 10

Window Graphic

(Graphic)

(Implementation)

VM / 2009-2015 VM for Direct shop

11

Style zone (VP) / Tent Display

(Graphic)

(Implementation)

VM / 2009-2015 VM for Direct shop 12

VM / 2009-2015 VM for Direct shop

13

Window ISC/ Window Graphic

(Graphic)

(Implementation)

VM / 2009-2015 VM for Direct shop 14

VM / 2009-2015 VM for Direct shop 15

Style zone (VP) / Window ISC

(Graphic)

(Implementation)

VM / 2009-2015 VM for Direct shop 16

Style zone (VP) / Window ISC

(Graphic) (Implementation)

VM / 2009-2015 VM for Direct shop 17

Window ISC

(Graphic)

(Implementation)

VM / 2009-2015 VM for Direct shop 18

Window ISC

(Graphic)

(Implementation)

VM / 2009-2015 VM for Department store 19

VM / 2009-2015 VM for Department store 20

VM / 2009-2015 APPENDIX 21

VM / 2009-2015 APPENDIX 22

VM / 2009-2015 APPENDIX 23

VM / 2009-2015 Premium Outlet

24

VM / 2009-2015 Premium Outlet

25

• Sale POP in window zone

VM / 2009-2015 Premium Outlet

26

(Graphic)

(Implementation)

VM / 2009-2015 Premium Outlet 27

• Window zone display (Graphic)

(Implementation)

VM / 2009-2015 Premium Outlet 28

(Graphic)

(Implementation)

VM / 2009-2015 APPENDIX 29

(Graphic)

(Implementation)

VM / 2009-2015 APPENDIX 30

(Graphic)

(Implementation)

VM / 2009-2015 Design to Highlight Key Item 31

(Graphic)

(Implementation)

(Graphic)

(Implementation)

VM / 2009-2015 Design to Highlight Key Item

32

(Graphic)

(Implementation)

(Graphic)

(Implementation)

VM / 2009-2015 Design to Highlight Key Item 33

(Graphic)

(Implementation)

(Graphic) (Implementation)

VM / 2009-2015 APPENDIX 34

VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 35

VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 36

VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 37

VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 38

Retail MKT / 2012-2015

Retail MKT 39

Retail MKT

Store development and MD guide

• Proposal of monthly and seasonal Key merchandising for sales

-> Monthly check list and MD board

• Brand identities in store • Store interior manual (Façade, sign and fixture etc.) -> Manual book

※ Design concept by MKT Strategy and Key products

• Promotion -> Poster and GWP design

Retail MKT / 2012-2015 Brand identities and interior guide line 40

• To open mono brand shops

Retail MKT / 2012-2015 VM guide line 41

Interior guide line for multi brand shop Retail MKT / 2012-2015 42

• 2012-2014 for Multi brand shop

Monthly MD guide Retail MKT / 2012-2015 43

Monthly MD guide Retail MKT / 2012-2015 44

Promotion plan in store (Design of POP and POSM) Retail MKT / 2012-2015 45

(Graphic) (Implementation)

Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM)

46

(Graphic)

(Implementation)

(Graphic)

(Implementation)

Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM) 47

Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM) 48

Retail MKT / 2012-2015 Promotion plan in store (Design of Poster)

49

Retail MKT / 2012-2015 Promotion plan in store (Design of Poster)

50

Retail MKT / 2012-2015 APPENDIX 51

Retail MKT / 2012-2015

APPENDIX 52

MKT activities 53

※ Design concept by MKT Strategy and Key products

MKT activities • Coordination of Trade show and Exhibition • Directing concept for Shooting

APPENDIX (Trade show) 54

APPENDIX (Trade show) 55

APPENDIX (Trade show) 56

APPENDIX (Trade show) 57

APPENDIX (Trade show) 58

APPENDIX (Trade show) 59

APPENDIX (Trade show) 60

APPENDIX (International camping fair) 61

APPENDIX 62

APPENDIX (International camping fair) 63

APPENDIX (International camping fair) 64

APPENDIX (International camping fair) 65

APPENDIX (International camping fair) 66

APPENDIX (International camping fair) 67

APPENDIX (International camping fair) 68

APPENDIX (International camping fair) 69

APPENDIX (AD, PPL) 70

APPENDIX (AD, PPL) 71

APPENDIX (AD, PPL) 72

SEOUNGHO LEE Email: sks7472@naver.com Mobile: (82) 10 9010 1893