Post on 28-Jan-2015
description
Design for Sustainable Behaviour
Lecture at the University of Wisconsin-Madison, fall 2011 by Johannes Zachrisson Daae
Johannes Zachrisson
Content:
• The importance of design• Changing behaviour through design• Three tools
“Enough electricity to run practically all the streetlighting in the UK” (DEFRA)
Pic by David Basanta
Userin control
Productin control
www.tii.se
Fogg’s behavioural grid
http://www.behaviorwizard.org/
The Behavior Wizard
http://www.behaviorwizard.org/
”Design with intent” by Dan Lockton
www.designwithintent.co.uk
www.designwithintent.co.uk
”Design with intent” by Dan Lockton
Understanding of how behaviour is determined
Social Psychology
Understanding of the user and the usage context
Foto: Erik Aavatsmark
Klöckner & Blöbaum, 2010
Comprehensive Action Determination Model
Stern, 2000
The attitude-behaviour-context theory
Positive + + +
Neutral + +
Negative - +
Use
r at
titud
e
Klöckner & Blöbaum, 2010
Comprehensive Action Determination Model
Breaking habits:• Make the user aware of the behaviour• Remove positive / create negative reinforcement
Jager, 2003
Robertson, 1967
I have made up my mind… that I would never try to reform man – that’s much to difficult.
What I would do was to try to modify the environment in such a way as to get man moving in preferred directions
R. Buckminster Fuller, 1966
Questions?
johannes.zachrisson@ntnu.no