LEARNING

Msc IPD 2013 - 1324567 -

TO LOOK

TPO 5

Contents of ebook

1) Project Outline

Personal Project

6) Initial Idea Generation

5) Visual Brief

a) Rapid Visualisation

Skills Exercises

3) Affinity Mapping

8) Communication Drawing

c) Foam Modelling

2) Product Stories - Design Museum

7) Visual Language Research

b) Sketch Modelling

4) Project Idea Generation

9) Experience Prototype

10) Role Play

11) Co-design

12) Revised Design Proposal -

Brief & Storyboard

PROJECT OUTLINE

Projec t Out line - Handheld Produc ts

E xplore the oppor tunit ies and needs for handheld produc ts

through obser vational research // Identif y and develop a range

of possible design oppor tunities // Build a v isual pic ture that

i l lustrates your projec t direc tion // E xplore visual language

to develop your design // develop a design proposal through

sketching, stor yboards, model making, role play and co -

design.

http://farm8.staticflickr.com/7450/8963455209_9686d8d33a_b.jpg

http://www.bryansphotogallery.com/wp-content/uploads/2011/10/DSC8422_1.jpg

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PRODUCT STORIES 1

Anglepoise, once synonymous with

precision engineering and quality

George Carwardine (1887-1948)Automotive Mechanical Engineer

The mechanical part of anglepoise lamp

vehicle suspension at that time period

Inspired by the constant tension principle of human limbs

Carwardine designed a new type of spring which could be moved easily in every direction yet could also remain rigid when held in position

The structure allows user to adjust thelamp in almost any

Other product that also

lamp

The original design was intended for industrial usebefore the designer realize the potential in other areas

PRODUCT STORIES 2

Valentine typewriter is for any place except

an office

Ettore SottsassArchitect and Designer

A new portable, red and made of ABS. Demolish prejudice towards machine using pop art styling

The general idea is that a portable typewriter is no longer a special object, but an everyday tool like a pencil

the handle is attached to the machine and not to the bucket; you thus carry the machine with the bucket attached to it.

Even the advertisement isprovocative by showingpeople using it at the beach

introduced a measure of fun and humour to an area that had long taken itself too seriously

It presaged what Jonathan Ive try toachieved in the late 1990s with coloured

Glossy, sexy and desirable : territory that the Valentine was meant to occupy

OBSERVATION

people withfood onthe go

people withtheir bagsopened

people withmultiple

task

hand fullwith

groceries

AFFINITY MAPPING

Carry a lot of bags over time can hurt the user hand

HAND FULL WITH GROCERIES

Groceries will mix up in the plastic bag. Can damage soft item like fruits or eggs

Pressure over time will easily break the plastic

to carry than their groceries

FOOD ON THE GO

Using both hand to eat

All of the food have their ownpackaging. Some packaginghold the food so the user caneat directly

Using utensil : fork, to eat

Some of the food packaging can be recycle

Multitask while eating : holding

BRAINSTORMING

tool to assist carry bags

who

when

whywhere

feature

material

university student

busy lifeyoung

fun healthy

housewifescooter

walking aidenvironmental friendly

reusable bag

leather

abs plastic

alluminium

shoppaholic

art student

sportsman

postman

doing groceries

shopping

year end sale

easy to carrylots of bags

save time shopping complex

market

supermarket

VISUAL BRIEF

WHO - university student, art & design student

WHERE - shopping mall,groceries shop

WHY - easy to carry groceries

WHEN - when doing groceries, whenever sale

WHAT - shopping cart, portable shopping trolley

WHERE ELSE - collecting letters, year end sale

SINGLE SENTENCE BRIEF

Design a tool to assist student carry bags when doing groceries

IDEA SKETCHES

INITIAL STORYBOARD

TWO SENTENCE BRIEF

Design a tool to assist student carry bags when doing groceries.

VISUAL LANGUAGE

FORM

Inspired by scooter + bag

a new kind shopping trolley.introduce a measure of fun &healthy .

AFFORDANCE

MATERIAL & TEXTURE

ERGONOMIC

can transform depend onthe user suitability.

COMMUNICATION DRAWING

EXPERIENCE PROTOTYPE

ROLE PLAY

23 yearsUniversity studentGrocery day

CO-DESIGN

WHO WHAT WHERE

WHEN WHERE ELSE

University studentArt studentHousewivePostmanSchool studentSports man

Doing groceriesShopping complexMarketSuper marketSchool University

Doing groceriesShoppingYear end saleCar boot saleGoing to school Tour in campus

Airport

City mobilityPark

Tool to carry thingsEasy to operateFun and healthyFaster

Shopping trolleyScooterMobilityCarrier

use more than one bag

create an attachment thatcan hold the bag. It alsocan be hidden

create a lock mechanism likeas umbrella

create a part to hang extra

part of the handle

create a part like a basketwhich can be attach and

REVISED BRIEF & STORYBOARD

Introduce a measure of fun and healthy to the area which had long associated with elder people and boring design.

SKILL EXERCISES

Sk etch Modelling

Fo am Modelling