Learning to Live in an LOL Society

KIKI “LOL” L’ITALIEN ;)Presented by

You might think learning to live in an LOL Society requires an extensive understanding of

emoticons or LOLcats.

ROTFL

TTYL

FMLBYB

FTW

Nope.

;-)

Living in an LOL Society means doing business in a mobile, digital environment. If you receive at least one work email with an emoticon a week or you have a pulse, this means you.

Definition

Living in an LOL Society means your organization needs to understand six truths for associations.

Make it easy for members to relate to you.

From Concept to Go!

Truth #1: Be Camera Ready

Helping members relate to your organization can be achieved by keeping mission in mind while carrying

out your communications and marketing plan.

Make it easy for people to remember you.

Let’s Practice!

Truth #2: Speak in Soundbites

Make it easy for people to remember you.

Let’s Practice!

Truth #2: Speak in Soundbites

Make it easy for people to respect you.

Faster! Faster!

Truth #3: Respond Quicker

Make it easy for people to share your stuff.

Scan me!

Truth #4: Make Content Shareable

Make it easy for people to take you with them.

Check all your web properties on different devices.

Truth #5: Optimize for Mobile

Make it easy for people to love you (or really like you a lot).

Let them love you!

Truth #6: People Want More

FUN

SOUNDBITESCAMERA READY

FASTER RESPONSE

SHAREABLE

MOBILE OPTIMIZATION

MORE SESSION RESOURCES