Learning From Your Competitors Means

Outperforming ThemSteve True

Sr. Digital Sales Strategist

October 24, 2012

“Check everyone who is your competition. And don’t look for the bad. Look for the good…everyone is doing something right."

Sam Walton, Founder & First CEO,

The Case for Competitive Intelligence

Yesmail Confidential 4

• Measure how email marketing drives social engagement• Draw inspiration for promos, creative, deployment tactics• Evaluate real-time campaign performance metrics against

competitive set• Create proactive campaigns using industry- and

competitor-proven strategies• Craft reactive campaigns with appealing counter offers

What YOU Can Do with Competitive Intelligence

Yesmail Confidential 5

Essential Digital Campaign Components

CompetitiveIntelligence

MessagingDigital

Channel

Deployment Day / Time

Deployment Frequency

Engagement

Creative

Competitive Intelligence can optimize all key components of digital campaigns

Yesmail Confidential 6

What do you do?

So your boss wants a competitive analysis…

Market Intelligence 2.0

Yesmail Confidential 8

Spying on Your Competition Has Never Been Easier

Major clients:

Yesmail Confidential 9

• Key Benefits:– A user-friendly, centralized dashboard– Real-time monitoring of marketing campaign deployments across major

digital channels—email, Facebook, Twitter, YouTube, Google+– Customizable feed of campaign data

• Dynamic data filters based on vertical, channel, competitor, campaign, keywords, engagement score, or time frame

• In-depth metrics: data analytics, segmentable by campaign, marketer, channel, engagement and much more

• Monitor email marketing messages competitors send to different audience personas based on geographical region, age, and gender

Outperform Competitors with Market Intelligence 2.0

Yesmail Confidential 10

Feed

Yesmail Confidential 11

Marketing Profile

Yesmail Confidential 12

• Keyword search function and real-time notifications• Searchable and growing database of 5,000,000+ campaigns• Track historic campaign performance• ‘Star’ successful campaign themes and offers from top-performers• Measure daily growth of competitors’ social followings, as well as engagement—likes,

shares, comments, favorites, views

Informed Strategy Drives Improved Performance

Yesmail Confidential 13

• Comparison feature provides:– Side-by-side comparison of up to 4 different marketers at a time– Comparison analytics based on campaign engagement, deployment volume,

deployment date and time, all the way down to hourly level– Interactive charts link directly to campaign feeds

• Export detailed reports into PDF and CSV formats

Visualize and Present Competitive Insights

Yesmail Confidential 14

• Giving a complete picture of the competitive and industry landscape• Allowing marketers to:

–Evaluate how email marketing campaigns drive social engagement–Gauge competitive campaign effectiveness on multiple levels and across multiple channels–Adapt deployment and content strategies based on insights drawn from competitors’ lucrative campaigns

Competitive intelligence leads to better ROI by…

Steve TrueSr. Digital Sales Strategiststeven.true@yesmail.com402-836-5551

www.yesmail.com1-877-YESMAIL

To see actionable insights for this holiday season based on data from Market Intelligence,

download our new Consumer Online Behavior Report: www.yesmail.com/surveyreport.