Post on 18-Nov-2014
description
LEAN UX: SOLVING PROBLEMS INSTEAD OF PRODUCING PAPERWORK
BIG BANG (RE)LAUNCH
DELIVERABLES
Credits: h+p://commons.wikimedia.org/wiki/File:Truck_in_India_-‐_overloaded.jpg
SCRIBBLES
WIREFRAMES
SITEMAPS
FLOW-DIAGRAM
SPECIFICATIONS
WHAT WILL THE USER ACTUALLY SEE?
WHAT HAPPENS TO ALL THE SPECIFICATIONS?
COST ESTIMATION
WATERFALL MODEL
Requirements
WATERFALL MODEL
UX
Requirements
WATERFALL MODEL
UX
Visual Design
Requirements
WATERFALL MODEL
UX
Visual Design
Requirements
Development
WATERFALL MODEL
UX
Visual Design
Requirements
Development
Testing
WATERFALL MODEL
UX
Visual Design
Requirements
Development
Testing
Launch
REQUIREMENTS
SITEMAPS
FLOW DIAGRAMS
MEETINGS
WIREFRAMES
MEETINGS
VISUAL DESIGN
MEETINGS
SPECIFICATIONS
USER TESTS
Credits: h+p://www.argazkiak.org/photo/codesyntax-‐usability-‐lab/size/o/
MEETINGS
PRODUCT LAUNCH
Make a design
decision
Get feedback from market
Months
Concept credit: @clevergirl
PRODUCT LAUNCH
This is going to be big!
Months
Concept credit: @clevergirl
Make a design
decision
Get feedback from market
PRODUCT LAUNCH
No one clicked.
Months
Concept credit: @clevergirl
Make a design
decision
Get feedback from market
This is going to be big!
SETH GODIN
TREATING PROJECTS AS A SKYSCRAPER
IN FACT: DIGITAL PROJECTS ARE GARDENS
Credits: flickr.com/photos/steveolmstead/
TRANSITION ABILITY
Credits: flickr.com/photos/tuinkabouter/
QUICK ADJUSTMENTS
INTERDISCIPLINARY TEAMWORK
IMPROVEMENT PROPOSALS BEING REJECTED
WHERE ARE WE ALLOWED TO PLAY?
IDENTIFYING PROBLEMS
THINKING WITHOUT POLITICAL LIMITATIONS
50 PROBLEMS IN 50 DAYS
ASKING DUMB/EXCELLENT QUESTIONS
THE QUESTION OF ALL QUESTIONS
WHY?
WHO WILL USE YOUR PRODUCT?
WHO WILL USE YOUR PRODUCT?
Credits: h+p://premium.wpmudev.org/blog/wordpress-‐acFvity-‐log/
WHO WILL USE YOUR PRODUCT?
PREVENT FEATURITIS (FEATURE CREEP)
PREVENT FEATURITIS (FEATURE CREEP)
Will there be fewer abandoned shopping baskets if we add more payment
methods?
Does one big form lead to more registrations than a form split into
several steps?
Will adding Product-Videos increase our Conversion Rate?
Can we accelerate the form fill-out process by putting labels on the left
instead of the top?
Will we receive more valid e-mail-addresses, if we ask the user to state
their e-mail address twice?
Will we have an increased number of sales, if we offer a mobile app?
MEASURABILITY IS KEY
WILL USERS PREFER A YELLOW WEBSITE?
WILL USERS PREFER A YELLOW WEBSITE?
BUILDING HYPOTHESES
We believe that building [this functionality]
BUILDING HYPOTHESES
We believe that building [this functionality]
for [this persona]
BUILDING HYPOTHESES
We believe that building [this functionality]
for [this persona]
will achieve [this outcome]
BUILDING HYPOTHESES
We believe that building [this functionality]
for [this persona]
will achieve [this outcome] We‘ll know this is true when we see
[this market feedback]
BUILDING HYPOTHESES
We believe that adding PayPal as a payment method
BUILDING HYPOTHESES
We believe that adding PayPal as a payment method will meet the need of Daniel
BUILDING HYPOTHESES
We believe that adding PayPal as a payment method will meet the need of Daniel for secure and quick online payment
BUILDING HYPOTHESES
We believe that adding PayPal as a payment method will meet the need of Daniel for secure and quick online payment
We know this is true if
the number of dropouts in the checkout process decreases by 5 percent
WHICH FUNCTIONS TO CHOOSE?
STEVE JOBS
“InnovaFon is saying no to 1,000 things.”
GOING FOR THE LOW HANGING FRUITS
WHAT BEING QUICK BRINGS TO TABLE
MANY POTS VS. THE PERFECT POT
MANY POTS VS. PILE OF CLAY
TESTABLE PRODUCTS
TESTING
ITERATIONS
RESPONDING TO MARKET FEEDBACK
KEEP ASKING “WHY?“
WHY?
ITERATIONS
DECISIONS BASED ON MARKET FEEDBACK
BE FAST INSTEAD OF BEING PERFECT
FAIL EARLY – SUCCEED FASTER!