Lean Startup & Tech

PRESENTED BY OBIE FERNANDEZThursday, October 3, 13

Obie Fernandez 2013

“c’mon let us build cool stuff!”

every good engineer, everywhere

Thursday, October 3, 13

Obie Fernandez 2013

“does this experiment really need

development?”lean product manager

Thursday, October 3, 13

Obie Fernandez 2013

Pro tip: Engineers really hate throwing away their work

Thursday, October 3, 13

Obie Fernandez 2013

Recognize that engineersbuild stuff, but they are

also critical for measuring and learning

Thursday, October 3, 13

Obie Fernandez 2013

focus on learning and validating, not just purely developing

move quickly

Thursday, October 3, 13

Obie Fernandez 2013

Thursday, October 3, 13

Obie Fernandez 2013

What about

Quality?!

Thursday, October 3, 13

Obie Fernandez 2013

Text

small team of awesome people is better than an army of regular people

Thursday, October 3, 13

Obie Fernandez 2013

AgileConsidered compatible with lean startup...

• Individuals and interactions over processes and tools

• Working software over comprehensive documentation aka “release early and often”

• Customer collaboration over contract negotiation

• Responding to change over following a plan

Thursday, October 3, 13

Obie Fernandez 2013

“As a [role] I want [feature] so that [benefit].”

The most important part of a user story is not the feature but rather the user role and the

benefit he wants to achieve!http://shishkin.org/blog/lean-startup-for-your-agile-toolbox/

Agile: User Stories

Thursday, October 3, 13

Obie Fernandez 2013

When defining the acceptance criteria for a user story, think about learning first.

What hypothesis are you trying to verify and what is the success criteria for it?

Agile: Acceptance

Thursday, October 3, 13

Obie Fernandez 2013

Address the fear of change

Thursday, October 3, 13

Obie Fernandez 2013

fucking����������� ������������������  pivots!

be aware of perceptionissues

Thursday, October 3, 13

Obie Fernandez 2013

Tools and stuff• Open-source (in general)

• Launchrock

• Unbounce

• Mixpanel

• Polar

• ThoughtWorks Go

Thursday, October 3, 13