Post on 01-Dec-2014
description
Lean Canvas & Experiment Board: Startup Validation
@vishnugopal
Why?
Because a lot of things you do in a startup is not
“intuitively” right.
“Gut feel” is wrong a lot.
1 + 2 + 3 + 4 + 5 + … ∞ = ?
∞
1 + 2 + 3 + 4 + 5 + … ∞ = - 1/12
“Gut feel” is wrong a lot.
One way to validate is to experiment cheaply.
Experiment cheaply = test as early as possible
1st Tool: Experiment Board
My Gut Feel Idea: “A fast search engine to
find cars”
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
First time car buyers
People with little knowhow about cars
Car selling showrooms
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
First time car buyers
People with little knowhow about cars
Car selling showrooms
Too many choices for
cars
Searching for cars is
slow
They don’t get reviews from friends
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
First time car buyers
People with little knowhow about cars
Car selling showrooms
Too many choices for
cars
Searching for cars is
slow
Terms like Bhp, Cc is
too technical
Customers are
only interested
in cost, fuel efficiency,
looks
Customers trust reviews
from friends
They don’t get reviews from friends
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
First time car buyers
People with little knowhow about cars
Car selling showrooms
Too many choices for
cars
Searching for cars is
slow
Terms like Bhp, Cc is
too technical
Customers are
only interested
in cost, fuel efficiency,
looks
Customers trust reviews
from friends
They don’t get reviews from friends
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
First time car buyers
Too many choices for
cars
Customers are
only interested in cost, fuel efficiency,
looks
Interview: More than 80%
The biggest learning from the experiment
board?
Get out of the building!
Don’t build until you know it’s something that people
want (& can pay for)
2nd Tool: Brainstorming Tool
Lean Canvas
Business Model Canvas
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Problem:
Top 3 Problems !
What are the problems you are trying to solve?
First time car buyers
have too many choices
and no simple way to
pick cars
People want to know only
a few facts about cars:
looks, mileage, cost, not
technical terms
There is no easy way to
get reviews from friends
about cars
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Customer Segments:
Target Customers !
Who has these problems?
First time car buyers
People with less technical
knowhow about cars
Car showroom owners
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Unique Value Proposition
!USP. Why is your product different from competitors
and worth buying?
I have a team of experts
ready to review cars
I can poll social media
opinion about cars & come
up with a comprehensive
sentiment score
I have a unique
recommendation system
for cars from friends
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Solution
!Top 3 key features of your solution.
A simple curated list for
cars. e.g: “Best car if
you are starting a family”
View curated reviews
about cars from Facebook,
Twitter, etc.
Once you select a car,
easily post a survey to
Twitter/Facebook to ask
friends about it
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Unfair Advantage
!Can competitors easily copy your solution? If not,
why?
My sentiment analysis
engine is awesome and
hard to replicate
I have a team of experts
whose sole job is to go
through cars and pick only
the best
I have tied up with a lot of
car dealers to promote my
site
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Revenue Streams
!How do you make money? What is
the revenue model?
!What is the
lifetime value of a customer?
!What is the projected revenue?
!What is the
possible gross margin?
Advertising Revenue
Customers can opt for
insurance through my
site, I get a cut
Advertising
Projections: 10L in Y1
Insurance Projections:
20L in Y1
Gross Margin is High:
~80%
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Cost Structure
!What are possible
expenses? !
Customer Acquisition Costs (like marketing)
!Distributing costs (30% of revenue in case of App
Store) !
Hosting !
People
Marketing Costs: 30L
in Y1
No distribution costs
Minimal hosting costs
Good payment to
experts & review
writers: 10L in Y1
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Key Metrics
!What will you measure for
product success? !
Measure your USP.
Site visits
Conversions through site
Insurance purchases
through site
Revenue Streams
LEAN CANVAS
Channels
UnfairAdvantage
Customer Segments
Unique ValueProposition
SolutionProblemTop 3 problems
1
7 6
23
product market
98
4 5
Customer Acquisition Costs
Distributing Costs
Hosting
People, etc.
Revenue Model
Lifetime Value
Revenue
Gross Margin
Top 3 features
Single, clear, compelling message that states
why you are different and worth buying
Can’t be easily copied or bought
Target Customers
Path to customers
Key activities you measure
KeyMetrics
Cost Structure
Designed by: Date:
/ /Version #:Project:
This work is adapted from Lean Canvas (http://leancanvas.com/) and is licensed
under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
!Channels
!How will you distribute to customers?
!Channels should
be simple to understand, low
friction.
Online advertising
App on App Store/Play
Store
Displays in dealer
showrooms
Lean Canvas is to make you think.
If you are going to spend 3+ years of your life on a startup,
spending 2 hours exploring it is not bad :)
Plus, it helps you write a business plan
Or a product deck
Startup Village is going to increasingly conduct Fundraising
pitches. Being prepared is half the journey.
Finis. Questions?