Leadspace - Rethinking Prospecting: Freeing Up the Sales Force for Selling

Post on 23-Jun-2015

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In our connected world customers are leaving digital fingerprints in LinkedIn, Facebook and other social networks. They tweet, blog and share content. Even those who are not active online are being mentioned by friends and colleagues. However, many sales and marketing organizations still rely on traditional, aging tools to find their customers. New technologies enable you to hone in on high-quality prospects based on what they do, the products they use, their skills and more. This translates into a flow of new leads delivered directly into your CRM when you need them. It also means improved sales efficiency and better closing ratios.

Transcript of Leadspace - Rethinking Prospecting: Freeing Up the Sales Force for Selling

A Day in a Life…

ACME Cloud Inc.

High-end cloud management platformProduct

IT managers in charge of cloud initiatives

Decision Makers Target Companies

Mid and large-size enterprise companies across all industries

Relevant Titles

CIO, CTO, Director of IT, Director of Cloud,

Director of Virtualization, Project Manager, Chief

Architect, …

The Lead

It takes 3 weeks to get hold of Bob, and then it turns out he’s not even involved in cloud infrastructure…

At the Same Time…

Cloud Strife, also working at Bank of America, is leading a cloud initiative

70% of your best prospectsare leaving fingerprints onsocial networks and the Web

The Marketing and Sales Funnel

The Marketing and Sales Funnel

The Marketing and Sales Funnel

Why is Finding the Relevant People so Hard?

80% of information generated dailyis unstructured, a figure boostedby the popularity of social media.

Source: IBM

Blending Structured and Unstructured Data

Websites

Social Networks

Databases

What it Means for Sales Professionals

Get to the right prospects quickly, far beyond titles

Find the best path to your prospects through the social graph

Fresh contact information from multiple sources

Warm up cold leads

What it Means for Marketing Professionals

Laser focused lead generation and lead qualification

Lead enrichment from varied sources

Increased conversion rates due to accurate targeting

Leadspace

Business to BusinessPeople People

Leadspace – Best Individual-level Intelligence

Builds an “ideal customer” profile by analyzing your existing customer contacts

Finds matches in social media, web sites and lead databases – ranks, enriches and delivers leads inside your CRM

Continuous improvement and tuning of ideal customer profile based on sales reps feedback

6.

Search for relevant prospects in target accounts

6.

Leads identified as best matches to your ideal buyer profile – based on static and dynamic buying signals

6.

Find your best path to the decision maker based on your social network connections in the target account

Dynamically generated lead filters help you zoom in on hot prospects

6.

Full, fresh contact information automatically fetched on-demand from the optimal data provider

“Like” or “Dislike” a lead to help the system learn what makes up a good lead – knowledge shared across all marketing and sales staff

Recap: Where Leadspace can Help

Hunts prospects for you

Enriches and ranks leads

Aligns marketing and sales

Thank You!

See How it Works - Schedule a Live Demo

Email: info@leadspace.com

Phone: 1-855-LEADSPACE

www.leadspace.com