Transcript of Leadership Development Training - Brand you2015 - Nichols
- 1. Ron Nichols Public Affairs Officer, NRCS
- 2. For the next few minutes
- 3. Think about your place In the universe.
- 4. Answer: >100,000,000,000 Number of stars in our
galaxy?
- 5. Number of galaxies in the universe? Answer:
>100,000,000,000
- 6. In our little galaxy, our solar system is here
- 7. We got lucky
- 8. And luckier
- 9. Luckier still
- 10. 4.5 5 billion years ago 65 million years ago 100,000 years
ago 200 years ago Now lets think about time where you are in
time
- 11. We are together. Here. Now. At this amazing place in the
universe at this amazing moment in history.
- 12. Look around you You are sitting next to some of the most
amazing people in the universe. (or maybe not)
- 13. Here you are in a miracle of space and time With a unique
chance to make a difference.
- 14. Yes, you are living a miracle.
- 15. The BIG questions What will you do? What can you do? Brand
Legacy?
- 16. Today Provide some perspectives.... Organizational brands
Personal brands Your future
- 17. Today Examine what you can achieve through the Branding
Power of One
- 18. Today Provide tools to assess and steps to take to build
brand value.
- 19. Branding basics What comes to mind when you think of
branding?
- 20. Some common ideas about a brand A brand is a logo. A brand
is a tag line. A brand is a mission statement. A brand is an
organizations image.
- 21. What is a brand? Beyond visual representations Expectations
Customers experience Feelings beyond the products
- 22. Expectations and promises vs.
- 23. A brand is An emotional relationship with your customers.
Within the brand is an implicit value proposition.
- 24. Guess this brand
- 25. Why is brand important? Within the business, your brand
serves as an internal compass of focus Dictates actions Dictates
decisions Ultimately dictates value
- 26. Top 10 brands 2015 Write down what you believe are the top
10 brands in the world. Yes, there will be a prize for the
winner!
- 27. Top 10 global brands 2015 Evaluates brands much the way
analysts value other assets: On the basis of how much they're
likely to earn in the future.
- 28. #10
- 29. # 9
- 30. Capital Assets: $2.5 Billion Brand value: $83 billion #
8
- 31. # 7
- 32. #6
- 33. # 5
- 34. # 4
- 35. # 3
- 36. #2 Brand value $173 billion
- 37. # 1 Brand value $246 billion
- 38. Our winner is
- 39. What some marketers dont want you to know about branding.
Its about the pie. Its about you. Its about your employees.
- 40. Not this
- 41. But what happens when good brands go bad?
- 42. When brands go bad
- 43. When bad things happen to good brands
- 44. When bad things happen to good brands
- 45. What causes good brands go bad? Failure Of product or
service To adapt to new markets/trends Of managers to manage Of
workers (bad behavior) Of leaders to lead or lead with
integrity
- 46. Why should you care? Your organization is doing something
worthwhile Youre invested in the organization (time, energy,
passion) Personal brand link Financial dog in the fight
- 47. The corporate-personal brand connection Corporate/personal
brand link Do you have a brand? (Yep.)
- 48. Exercise #2
- 49. When brands do good Can you guess this brand? This brand
doesnt have a logo, but its impacts are known worldwide 5,000
people running orphanages, AIDS hospices, charity centers These
centers care for refugees, the blind, disabled, aged, alcoholics,
the poor and homeless and victims of floods, epidemics and
famine.
- 50. Pope John Peace Prize Nobel Peace Prize U.S. Medal of
Freedom Honorary U.S. citizenship Balzan Prize Albert Schweitzer
International Prize Awarded
- 51. The brand is Mother Teresa
- 52. Seriously? The Mother Teresa brand? Product or service?
Unique market niche? Brand promise? Advertising budget, web site,
logo? Brand legacy?
- 53. God doesn't require us to succeed; he only requires that we
try.
- 54. Can personal brands go bad?
- 55. Your personal brand Step 1. If you know yourself, you can
grow yourself. Step 2. Build your personal brand .
- 56. Brand You Assessing your personal brand Worksheet:
Attributes (from your perspective)
- 57. Personal brand assessment Exercise #3 Attributes worksheet
Exercise #4 Skills worksheet Greatest strengths Greatest
weaknesses
- 58. How do others see your brand? To conduct your free 360
profile on your personal brand:
http://www.reachcc.com/360reach
- 59. What youll learn How others assess your Brand attributes
Brand skills Strengths Weaknesses How others value your team
role
- 60. Exercise #5 What is your personal brand promise? What is
the greatest compliment you could receive from your colleagues?
What is the greatest compliment you could receive from your
customers?
- 61. Exercise #5 What would you like your brand legacy to be?
How would you like to improve your personal brand? Write down ONE
thing you will do this year to improve the value of Brand YOU!
(Make it a promise with a due date.)
- 62. EVERYTHING! Brand YOU What does your personal brand mean to
your organizations brand?
- 63. You are the single most important asset to your
organization its brand ambassador. Your personal brand value is
linked to your organizations brand value and vice versa. Brand
YOU
- 64. Leaders must do all they can to nurture and develop their
employees personal brands. Select your brand ambassadors carefully.
(It may be harder when unemployment is higher.) Brand YOU
- 65. Brand YOU... Strengthen your personal brand strengthen your
organizational brand. Align your personal and organizational brands
because both will benefit and grow.
- 66. Brand YOU... Be true to your brand. If its not a good fit,
become a free agent.
- 67. Color your life
- 68. Your crayons
- 69. Brand YOU!
- 70. Thank YOU!
- 71. Author, Ron Nichols
- 72. Ron Nichols Public Affairs Officer, NRCS