Layers of Delicious Advocacy Power

Donna Norton, Esq.National Campaign Director, MomsRising

MomsRising.org

Mamás Superándose

MomsRising Is…….

Two Big BarriersNow you want me to write a letter?

One of Our Key Principles: Open as many engagement avenues as

possible

The LayersMany Engagement

Avenues

Layer 1: Synergistic Collaboration

Medicaid Blog Carnival

Blog carnivals raise a chorus of voices

Layer 2: One-Click Member Advocacy

Layer 3: “Member Voice” Proxy

Layer 4: On-The-Ground Engagement

Layer 5: Traditional and New Media, Public Education & Engagement

Reaching diverse communities through social media

Building Commitment from Leaders

Layer 6: Stories add zest! Now we’re cooking!

Online Forms Make Story Sharing Easy

Stories Across the Nation

“As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…”

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Dawn

“I am very concerned about people trying to repeal healthcare reform. My 8 month old son was diagnosed with Cystic Fibrosis when…”

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Deirdre

“When I gave birth to my daughter three years ago, not only was I fired from my position but my health insurance was terminated the day she was born...

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Rachel

Sharing stories with leadership

Inspiring blogs from leaders

Stories to energize members

Supporting coalition efforts

Leveraging stories in traditional media

The LayersMany Engagement

Avenues

Moms Say: Don’t forget to say thank you!

?

Bake Your Own Layer Cake

Who will you partner

with?

What data or strategy

can you leverage?

Bake Your Own Layer Cake

What will you ask

them to do online?

Bake Your Own Layer Cake

How will you show

their voice?

How will you make it

memorable?

Bake Your Own Layer Cake

What will you ask

them to do offline?

Bake Your Own Layer Cake

How willyou use

traditional and social

media?

Bake Your Own Layer Cake

How will you capture

and use stories?

Get Cooking!

Taste Test!

Thank Youdonna@momsrising.org