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E-Commerce & Legal aspects BY Matthias DOBBELAERE

(PARTNER AT LEGAL FIRM dejuristen / lesjuristes) +

(ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB)

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

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deJuristen

OR: HOW TO PROFIT FROM LAW?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

+ CONTENTS

INTELLECTUAL PROPERTY SOCIAL & BLOGGING

+ Question?

PRIVACY

TRAINING

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

COOKIES

INFORMATION TERMS & CONDITIONS

Intellectual Property: Why Should I Care?

COPYRIGHT & TRADEMARKS

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

YOURS

TO TAKE? copyright on the web.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

CHECK WITH WEBDEVELOPER.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

(!) CRUCIAL:

TRANSFER OF IP RIGHTS

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

HOW DO I inform MY visitors?

INFORMATION, INFORMATION

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

INFORM YOUR VISITOR AND BE

TRANSPARENT.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

LEGAL OBLIGATIONS.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

DON’T BE EVIL.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

Terms and Conditions - Say what?

Deliver great work. Get paid for results.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

MAINLY RELEVANT FOR B2C.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

RIGHT OF WITHDRAWAL.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

CRUCIAL CLAUSE = €.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

HOW DO YOU MENTION THIS?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

1. SEPARATE BUTTON ON SITE

“WITHDRAWAL”.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

2. IN E-MAIL:

BOLD AND FRAMED IN.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

IF NOT? 3 MONTHS withdrawal.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

BUT THERE ARE EXCEPTIONS.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

PAY IN ADVANCE?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

LIABILITY PARCEL IS LOST OR STOLEN.

SO, WHAT NOW?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

PERIOD OF DELIVERY.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

LEGAL VS. BUSINESS.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

DELIVER AS PROMISED.

AND EXACTLY AS PROMISED.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

DON’T FORGET THE PRICE TAG.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

VALUE ADDED TAX.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

AND HANDLING AND DELIVERY FEES?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

INFORM BEFORE CHECKOUT.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

T&C ENDLESS PoSSIBILITIES.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

BY THE WAY: GET A QUALITY LABEL (BECOMMERCE / mylabel).

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

MY VISITORS, I know all about them.

PRIVACY

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

I've never looked through a keyhole

without finding someone was looking back.

Judy GARLAND.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

PRIVACY HANDLE WITH CARE.

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

SELLING ID DATA?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

E-MAIL MARKETING. ANY RULES?

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

SOCIAL EVERYWHERE.

BLOGGING & SOCIAL MEDIA

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

GREAT TOOLS.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

DRAFT A SPECIFIC PRIVACY

STATEMENT FOR YOUR PAGE.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

PLAY NICE WITH PAID CONTENT.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

AGAIN: TRANSPARENCY IS KEY.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

CAUTION WITH FACEBOOK CONTESTS.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

CREATE A SEPERATE FB-APP!

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

OH, IT’s JUST A COOKIE.

COOKIES

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

TYPES OF COOKIES?

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

BELGIAN LEGISLATION.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

IMPLICIT CONSENT.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

EXPLICIT CONSENT.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

VIA BROWSER?

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

DUTCH LEGISLATION.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

EXPLICIT CONSENT!

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

STRICT REGIME: CHAOS.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

COOKIE MOBILE APP: COMING SOON

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

CHECK COOKIERECHT.BE

COOKIE MOBILE APP: COMING SOON

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

CHECK COOKIERECHT.BE

SCREENS

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

FREE APP WWW.COOKIEAPP.EU

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

I NEED SOME TRAINING.

LEGAL TRAINING

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

CHECK COOKIERECHT.BE

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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

CHECK COOKIERECHT.BE

+ LAW IS A MARKETING TOOL.

TELL ME MORE!

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

USE LAW AS A MARKETING TOOL.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

DON’T HIDE LEGAL INFORMATION:

MAKE THEM READABLE.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

NOT EVERYONE TRUSTS YOU/

YOUR WEBSHOP.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

SO, GIVE them reassurance.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

+ NO SPELLING MISTAKES.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

+ NO CONFUSION.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

+ NO CHEAP DESIGN.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

+ NO LEGAL UNCERTAINTY.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

= MORE CONVERSION.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

ASK NOT WHAT YOU CAN DO FOR THE LAW.

ASK WHAT THE LAW CAN DO FOR YOU.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

Q&A BY MATTHIAS DOBBELAERE

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PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB

FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen).

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen