Launching for massive results part 2

LAUNCHING FOR MASSIVE

RESULTS

Creating a Special Offer

LIVE WEBINAR part 2

www.onlinemarketingprincess.com

welcome, launching can be organised, exciting and

profitable.

www. on l i nemar ke t ingpr i nces s .c om www.onlinemarketingprincess.com

about me

Caroline Balinska

Speaker | Online Business Strategist | Automation Expert

• Marketer - Now running the world wide I Love Marketing Local Barcelona Group

• Business coach for business owners and other offline marketing consultants

• Plug-in creator• Business owner• Current biggest passion is working 1-on-1 with online launches

what is my role on a launch?

I am the

www. on l i nemar ke t ingpr i nces s .c om

•guide•strategiest•planner•predictor•organiser

•navigator•supervisor•delegator•rescuer•helper

I have noticed a lot of “coaches” offering programs which are not all that helpful.

why am I doing this 3 part series?

Part 1 - The Lie You Have Been Told About Launching an e-Course/Program/Service

Part 2 - Creating a Special Offer

Part 3 - The 1 Document You Can’t Afford To Launch Without

what I will be covering

“FAILING IS HALF THE PROCESS”

But not an option when you have put so much work into a launch.

This is the one time you don’t want

to fail first time round.

”I never dreamed about success, I worked for it”

― Estee Lauder

Part 2

creating your special offer

1. Who is your target audience

2. What* are you selling/offering

2 steps before working out your special offer

Who is your target audience?

AgeIncomeGenderMarital statusIndustryValues Lifestyle

HobbiesLikesDislikesWhat is their painWhat do they want from lifeWebsites they like

Who is your target audience?

Not the course, product or service.What benefits are you selling them…

What are you selling/offering?

how will the person benefit from what you are offering?

To avoid pain or a loss

The need to gain pleasure

There are ONLY 2 reasons why people buy

This can be: Home page newsletter signup Part of your launch offeringsAfter the sale Before the sale

what do I mean byspecial offer?

the pre-launch special offer

akacoming soon opt-in offer

WHAT’S THE POINT OF A coming soon special

offer?

To collect

email addresses

WHY?www. on l i nemar ke t ingpr i nces s .c om www.onlinemarketingprincess.com

LIKE &

TRUST you more

To send them emails so they:

offer something that they will find of value

coming soon special offer

• Signup• Watch this video• Fill in the questionnaire• Share on Facebook• Jump on one leg….

call-to-action: must be strong and clear

• No-on wants to signup for some newsletter only to get crummy emails

• No-one is going to pay money for something they know nothing about

• Do they like you and what you offer?• Can they see you are a real person or

business?• Do you have other people that like you?

People buy from people they: know, like & trust

This is what you need to know to create a special opt-in offerMy target audience is: (in 2-3 sentences)

I am selling : (benefit)My special offer is: (can have a value as well)To lead into (sale): (the Product/service on the invoice)Price: Value:Time frame: (of special offer)

Forever Flawless Hair and MakeupCASESTUDY:

Age 28-36Income $60,000Gender FemaleIndustry AdministrationValues Family, loveLifestyle FriendsHobbies ShoppingLikes Holidays, but can’t affordWhat is their pain

Saving for a house, worried about how they will look on wedding dayWhat do they want from life Love, acceptance, familyWebsites they like Bridal, beauty

TARGET AUDIENCE

Look beautifulFeel beautifulCreating memoriesHappinessFeeling sexyAcceptanceFun dayCalming atmosphere Not receiving negative

comments

BENEFITS OF WHAT YOU ARE SELLING

Age 28-36Income $60,000Gender FemaleIndustry AdministrationValues Family, loveLifestyle FriendsHobbies ShoppingLikes Holidays, but can’t affordWhat is their pain

Saving for a house, worried about how they will look on wedding dayWhat do they want from life Love, acceptance, familyWebsites they like Bridal, beauty

Look beautifulFeel beautifulCreating memoriesHappinessFeeling sexyAcceptanceFun dayCalming atmosphere Not receiving negative

comments

TARGET AUDIENCE BENEFITS OF WHAT YOU ARE SELLING

Let’s put it all together Forever Flawless

My target audience is: women who need to look good and feel special, they don’t want to waste moneyI am selling: beauty, feeling relaxed, being organised, sexiness, happiness, My special offer is: free report “The 10 devastating mistakes

you don’t want to make on your big day” To lead into (sale): Hair and makeup package for 4 peoplePrice: $400Value: $500 Time frame: April 1-14th each year

from this information we can create a sales page,

offer or signup form >>>>>

BUT! first I will show you what would happen if you didn’t use this system….

Use the best hair and makeup artist for your wedding day. I have 10 years experience. I was number 1 for in 2014 for best makeup artist. Early starts are only $50 extra. Travel is only $100 extra. Professional make-up used. Available Sundays.Sign up to get a $100 discount on your booking.

What an unexperienced competitor would use

Don’t let your wedding day be stressful or expensive.Start the day being pampered and feeling relaxed.This is your most important day, make it special.Your photos are your memories for the future, look stunning and feel beautiful. Our experience will assure you have a perfect day.Sign up today and we will send you the our free report “The 10 devastating mistakes you don’t want to make on your big day”

What the special offer may look like: (a shortened version)

Website Visitor fills in form for special opt-in offer> becomes > Prospective Leadreceives email will the free report (special offer)>Receives with link to offer page > can purchase on sales pageIf clicked through to sales page person becomes > Hot LeadIf Hot Lead purchases, becomes > customerCan you now sell something else to this customer?

What happens with that person now?

Is this the only way to do it?

Ad from Facebook or social media post > Coming soon pageWe are launching our course in 4 weeks sign up for our free pre course mini bootcamp. Enter you email and get instant access to our video training.

Another way to set up a special opt-in

Ad from Facebook or social media post about losing weight > Coming soon pageIf you are looking for that something special that will change your life, this is what you have been waiting for. I can’t give too much away. But if you signup now I will give you a sneak peek into how your life can be different. Enter you email and get our 7 day free program.

AND another way….

THE SKYis the LIMIT

1. Look at your competitors2. Look at different niches3. Check out their Facebook and twitter pages, are

people following them?4. Split test5. Just ask your current customers and leads

how to find a special offer that will work for you.

my #1 tip for creating an opt-in special

offer…

JUST DO IT

If your still wanting to learn, grow and succeed

in launching online make sure you watch the

last training session in this series.

THE 1 DOCUMENT YOU CAN’T AFFORD TO LAUNCH WITHOUT

Follow the road less travelled, but make sure it’s the one that leads to where you want to go!

-Caroline Balinska

Launching for massive results part 2

Business

Transcript of Launching for massive results part 2

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