LAS VEGAS, NV [LAS]AIRPORT MEDIA GUIDE

AIRPORT ADVERTISING

LAS

AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.

Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.

Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.

LASLAS

AIRPORT PROFILE

• McCarran International is the 8th busiest airport in the United States

• LAS has two terminals with 65 aircraft gates

• 30 airlines fly to over 100 domestic and 27 international destinations including every

major media market and population base in the U.S., Mexico, and Canada

• LAS is located in Paradise just about 5 miles south of

downtown Las Vegas

Source: mccarran.com, Airports Council International

LAS

AIRLINES:

TOP 10DESTINATIONS:LOS ANGELESSAN FRANCISCODENVERSEATTLEATLANTACHICAGODALLASPHOENIXNEW YORKMINNEAPOLIS

AIRPORT PROFILE

ANNUALPASSENGERS:

47.4 MILLION

Source: US Department of Transportation

Southwest

American

Delta

United

Spirit

Allegiant

LASLAS

TRAVELER PROFILE

95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC

FLIGHT IN THE PAST YEAR

Las Vegas McCarran InternationalAirport Frequent Fliers:

4+ trips per year

59%are employed full time.

50% have a HHI of $75,000

or greater.

42%have visited Los Angeles

overnight in the past year.

60%viewed an airport digital

display in the past 6 months.

56%have taken at least one

business trip in the past year.

93%have taken at least one personal/vacation trip in

the past year.

MCCARRAN INTERNATIONAL AIRPORT FREQUENT FLIERS

Source: Nielsen Las Vegas, NV 2016 (Release 2)

LAS

LAS

TRAVELER PROFILE

Source: Las Vegas Convention & Visitor Autority

Vacation / Pleasure

Friends / Relatives

Gamble

Convention / Corp Mtg

Other Business

Passing Through

Special Event

Wedding

Other

PRIMARY PURPOSE OF VISIT(First Time vs. Repeat Visitors)

• 89% of visitors were “very satisfied” with their current trip to Las Vegas.

• 43% of all Las Vegas visitors traveled by air.

LASLAS

CONVENTION ATTENDANCE

Source: Las Vegas Convention & Visitor Autority 2016 Reports

21,864conventions held

6.3 MILLIONconvention attendees

LAS

Source: Nielsen Las Vegas, NV 2016 (Release 2)

46% OF LAS VEGAS RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR.

752,111LAS VEGAS RESIDENTS HAVE DEPARTED FROM MCCARRAN INTERNATIONAL AIRPORT IN THE PAST YEAR.

AREA EVENTS & ATTRACTIONS Las Vegas Strip | Fremont Street Experience | Bellagio | Red Rock Canyon Venetian Hotel | Paris Hotel & Eiffel Tower | Mirage Hotel | Madame Tussaud’sNew York-New York Hotel | Caesars Palace & Colosseum | Mandalay BayHigh Roller Ferris Wheel on the Linq | Stratosphere Tower | MGM Grand HotelLuxor Hotel | Las Vegas Motor Speedway | Las Vegas Natural History Museum Richard Petty Driving Experience | Gold & Silver Pawn Show | Texas RevueWorld Series of Poker | American Muscle Car Challenge | T-Mobile Arena

MARKET PROFILE

LASLAS

COMPETITIVE MEDIA PRESENCE

TELEVISION

53%of Las Vegas homes do not

subscribe to cable television.

MOBILE

73%of Las Vegas residents

find cell phone ads annoying.

SOCIAL MEDIA

92%of Las Vegas residents

have not clicked on a socialmedia ad in the past

30 days.

NEWSPAPER

74%of Las Vegas residentssay they did not read a

newspaper in the past week.

RADIO

35%of Las Vegas residents used an

online music service in the past 30 days.

Airport advertising is a constant media companion.Outdoor ads deliver consistent impressions as trends shift in otherforms of advertising. Out-of-Home can compliment, reinforce, andextend the reach of other ad types in your campaign as part of a

media mix strategy.

Source: Nielsen Las Vegas, NV 2016 (Release 2)

Ty Walsh | twalsh@lamar.comJerry Desimone | jdesimone@lamar.com

8945 W. Russell Road Suite 150, Las Vegas, NV 89148 Phone: 702.362.4777|Fax: 702.362.2501

lamar.com/LasVegas

We appreciate the opportunity to beyour airport media partner.

Please contact your Lamar Representativeor our office to discuss availability and

any questions you may have.

We’re ready to help you buildan effective campaign.

Thank you!