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Product/

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Process

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“The people are saying that this ‘mana’

stuff is just product placement.”

“With this much grant money, only

experiment we can do is ‘flip a coin’.”

“What’s the opposite of ‘Eureka’?”

People

“The consultant said I was wearing too

many hats.”

“Make lots of money” is a good concept, but in a Business Plan

you’ve got to expand the idea a bit.

“OK, I’ll take one more question and then I’ll begin backpedaling.”

“Now at this point reality intruded.”

“There must be a source of energy down

there.”