Julian Poulter

LAMP Investor Presentation

TVIN

80%

Lead Automated Marketing Process

LAMLAMPP

CRM “+”

Data & Analytics

Content Management

MarketingAutomation

Social Media Publish

Email & Tracking

A Marketing Story

$30pm

$15pm

$30pm

$1200pm

$400pm

$30pm

$300pm

$20pm

$3000pm

$5025+ pm

$ per month

Not a story?

Multiple processes & tools (CRM +

emerging)

Data everywhere out of synch

Multiple logins, admins, subscriptions

He’s under enough pressure to:

Lower lead and customer acquisition

cost

Align sales and marketing

Demonstrate clear ROI, £ not just # of

leads

It’s a Nightmare

Content

Contacts

Connect

Convert

Close

LAMP Turns Chaos > Unified Product Process

Marketing Problem

Generate leads, manage content, get contact data, send to email addresses, publish to Social Media, convert to leads, manage sales, close $$$

$30pm

$15pm

$30pm

$1200pm

$400pm

$30pm

$300pm

$20pm

$3000pm

Cost per acquisition Value of business

LAMP Functionality & BenefitsSave money

1 * subscription

cost effective

Save time

1 * admin

1 * tool

1 * training, less

people

Improve results

1 * process

more leads

LAMLAMPP

CRM “+”

Data & Analytics

Content Management

MarketingAutomation

Social Media Publish

Email & Tracking

LAMP USPs

One unified product

Process not a tool

Cost effective: one

subscription

Low risk: Pay Per Lead

CRM+ for niche markets

LAMLAMPP

CRM “+”

Data & Analytics

Content Managem

ent

MarketingAutomatio

n

Social Media Publish

Email & Tracking

Growing Market Opportunity

2012 2013 2014 2015 20160

1000

2000

3000

4000

5000

6000

7000

8000

9000

ServiceAutoma-tionSales

Gartner 2012

$m

Drivers:

• Cloud

• Social

• Marketing

• Mobile

Market Segmentation & Targets

Target SMEs: UK 167,000, EU 1,583,000, USA 616,000

Tele-marketin

g agencies

Marketingagencies

25-250EmployeesTech CosProf & Tech Services

1-25EmployeesSelf Serve

Positive Early Feedback

Recent quotes from a customer:

“As a small company. Dealing with multiple campaigns lamp 360 is a must have! It does the job of four people and allows me to move between campaigns with one click“ Simon B. Tele-marketing agency

Go to Market Highlights

Direct Sales• Use LAMP !! Efficient

• Create content (IP) for demand

• Tele-sales process in LAMP

• Lead > Demo > 14 day trial

• UK > BRIC > USA & International

Agencies / Partners• Agency specific content

• Partner scheme with margins

LAMP: Early Market Traction• Prototype –

2011• MVP Live –

31/5/136 Prospects2 Proposals

2 Trialers

2 Cust.

The Team

Julian, CEOComshare, NCR, SAS,

Gentia Norkom,

Selling People

Deepak, CTOCisco, Sabre

Jem, Marketing

Amey, Pipex

James, FinanceErnst & Young, Unilibri

Christian, Sales

LAG Lead Gen

Flint, SupportSnap On

Julian – 28 years sales experience, IPO, UK & USA companies. BSc PhysicsSales in IT software, business intelligence, planning and budgeting, CRM, direct & indirect10 years own business – sales outsourcing, 40 companies start up, lead gen and salesTechy sales guy, built own e-commerce business and solution from scratch

Financial Projections

LAMP PricingPer user £28 averageARPU – 5 users: £1680

p.a. – 10 Users: £2364

p.a.

Yr 2 Yr 3

-1.0

0.0

1.0

2.0

3.0

4.0

5.0

0.2

1.3

4.3

-0.3

0.2

3.1

Revenue (£m)

Net Profit (£m)

Investment£503k initially, over 12 months

Accelerated product development (£116k)– Detailed technical support– Roadmap: some deeper functionality, some new

Expanded support, sales & marketing (£387k)– Develop re-usable assets, IP & content

Likely exit: Trade sale 5 years

Summary

Right time in marketBig opportunityGreat product that solves the problemIntegrated, functional and cost effectiveGood team£500k funding for R&D, S&MLet’s get going, now!

Find out more…

Call on +44 (0) 7930 397163Website www.lamp-360.comEmail julian.poulter@lamp-360.com

Supporting Slides

Support 1

Demo screen shots

After login, we have the Divisional / Project / Campaign Selection

Let’s start by creating collateral – upload a whitepaper, create an event or link

The collateral automatically creates a Landing Page

Let’s automate the Campaign with a Stream consisting of a series of Steps

Each step relates to an email template and a piece of collateral

Here we create a simple (or complex) email template

Campaigns grouped in Projects, Target groups and other set up at Project level

Landing pages convert into Contacts (leads) in the system

Contacts > MQLs and internal sales optimised interface

Opportunities allow qualification to full SQLs

Dashboards provide customised overviews and navigation

Find out more…

Call on +44 (0) 202 3397 0725Website www.lamp-360.comEmail enquiries@lamp-360.comSubscribe to newsletter