Post on 09-Aug-2015
BRAND GUIDELINESLamipak
LamipakINTRODUCTION
The lamipak logo is a visual representation of the company, and should be produced and maintained consistently in print, merchandising and electronic media.
Any person or agency authorized to use this guide should adhere to these brand “essentials” diligently.Please contact the marketing manager at marketing@lamipak.com if you have any questions.
PERSONALITY AND VOICELamipak is
OUR VOICE
BRAND BUILDING BLOCKSCompany name:
Our brand: Lamipak
Category: Plastic manufacturing industry
Brand promise:
Brand vision:
Brand core:
Brand mantra: “Green, affordable plastics”
LamipakLOGO STANDARDS
CORPORATE LOGO MINIMUM SIZE
CLEAR SPACELOGO RATIONALE
Lamipak
The logo should be treated as one complete entity and should only be used in its entirety. No modifications of any kind should be made to the logo. To ensure quality of reproduction, never use a smaller version
by neighboring elements or typography.
A modern and simple icon of a plastic bag is cleverly incorporated into the name asa subtle reference to its origin as a plastic manufacturer. The die cut in the bag adds
Lamipak
25.2 mm
Lamipak
Logotype
Lamipak
LamipakLOGO USAGE
LOGO DOs
Do use the original version of the Logo
from lock up. or patterned background
Do use the Logo in Black and White
Do use the Logo type only on a Lamipak red
Lamipak
Lamipak
Lamipak
Lamipak
LamipakLamipak
Lamipak
LamipakSUB LOGO
Lamipakenvironment
Lamipaklab
Lamipakgreen
Lamipak Environment Lamipak Lab Lamipak Green
LamipakCOLOUR
PRIMARY COLOUR PALETTE
SPOT COLOUR:
CMYK: RGB:Hexadecimal:
SPOT COLOUR:
CMYK: RGB:Hexadecimal:
SPOT COLOUR:
CMYK: RGB:Hexadecimal:
SPOT COLOUR:
CMYK: RGB:Hexadecimal:
SPOT COLOUR: PMS blackCMYK: CRGB:Hexadecimal:
SPOT COLOUR: PMS blackCMYK: CRGB:Hexadecimal:
SPOT COLOUR: PMS blackCMYK: CRGB:Hexadecimal:
SPOT COLOUR: PMS blackCMYK: CRGB:Hexadecimal:
SPOT COLOUR: CMYK: CRGB:Hexadecimal:
SPOT COLOUR: CMYK: CRGB:Hexadecimal:
SPOT COLOUR: CMYK: CRGB:Hexadecimal:
SPOT COLOUR: CMYK: CRGB:Hexadecimal:
Lamipak Environment
Lamipak Corporation
Lamipak Lab
Lamipak Green
A consistent use of the colour palette gives the company a clear identity.
LamipakCOLOUR
SECONDARY COLOUR PALETTE
SPOT COLOUR:
CMYK: CRGB:Hexadecimal:
SPOT COLOUR: CMYK: CRGB:Hexadecimal:
SPOT COLOUR:
CMYK: CRGB:Hexadecimal:
SPOT COLOUR:
CMYK: CRGB:Hexadecimal:
SPOT COLOUR:
CMYK: RGB:Hexadecimal:
SPOT COLOUR:
CMYK: RGB:Hexadecimal:
SPOT COLOUR:
CMYK: CRGB:Hexadecimal:
SPOT COLOUR:
CMYK: CRGB:Hexadecimal:
are the Secondary spot colours for Lamipak Colour Palette. Pleaseask your printer to match the PMS coatedcolour chip for best result
LamipakTYPOGRAPHY
DIN LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
DIN Regular
DIN MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
DIN BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
DIN BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
VerdanaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Verdana BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ArialABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
LamipakIMAGERY
IMAGE DOs
* Clean and modern* Green* Artistically photographed
Do not use cluttered or controversial imagery.
Lamipak
Lamipak
T +65 6337 2277F +65 6337 298
No. 1 Ubi View#01-21 Focus OneSingapore 408555
www.lamipak.com
PRINT COLLATERAL
Lamipak
Lamipak Investment (1999) Pte LtdLamipak Environment Pte Ltd
Shaoguan Jing Sheng Shi Ye Private Limited (China)
The following examples show how the Lamipak brand assets are used in application.
Sales and Marketing Manager
H.P +65 9790 2228T +65 6337 2277F +65 6337 298
jacqui.heng@lamipak.comwww.lamipak.com
No. 1 Ubi View, #01-21 Focus OneSingapore 408555
JACQUI HENG
5 mm
10 mm
30mm
10mm
30mm
20 mm
22 mm
22 mm
90 mm
221 mm
25 mm
37 mm
110 mm
54 mm
diecut
9/12 7.5 /10.5
7.5 /10.5
7.5 /10.5
9 /12
NAME CARD ENVELOPE
7/11
王 惠 玲 10 (標楷体)
LamipakPRINT COLLATERAL
Lamipak
LETTERHEAD
Lamipak
TF
ocus OneSingapor
.lamipak.com
diecut
LamipakPRINT COLLATERAL
COMPLIMENTARY SLIP
Lamipak
TF
# ocus OneSingapor
lamipak.com
Lamipak
220 mm
diecut
Lamipak TF
ocus OneSingapor .lamipak.com
With Compliments diecut
LamipakPRINT COLLATERAL
Y
Headline
ColourBlock
Image
GRID
along each side as a margin
IMAGE
COLOUR
TEXT
Body Copy
Discloser
LOGO
right side.
Lamipak
EMBRACING A GREEN WORLD
LamipakPRINT COLLATERAL
Lamipak
EMBRACING A GREEN WORLD
Lorem ipsum dolor sit amet, consectetur adipiscing
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat.
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis faucibus. Phasellus molestie venenatis arcu ut gravida. Vivamus eget arcu felis, ut lacinia nunc.
Curabitur suscipit blandit sodale or vulputate pharetra. Phasellus vel libero at est vulputate interdum id id diam. Pellentesque nec urna tortor. Donec nisl augue, blandit in ullamcorper at, mattis vel risus.
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis faucibus. Phasellus molestie venenatis arcu ut gravida. Vivamus eget arcu felis, ut lacinia nunc.
Curabitur suscipit blandit sodale or vulputate pharetra. Phasellus vel libero at est vulputate interdum id id diam. Pellentesque nec urna tortor. Donec nisl augue, blandit in ullamcorper at, mattis vel risus.
Curabitur suscipit blandit sodale or vulputate pharetra. Phasellus vel libero at est vulputate interdum id id diam. Pellentesque nec urna tortor. Donec nisl augue, blandit in ullamcorper at, mattis vel risus.
www.lamipak.com
Diam vulputate sodales. Aliquam consectetur volutpat dolor quis tinci-dunt. Sed mollis auctor leo
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis faucibus. Phasellus molestie venenatis arcu ut gravida. Vivamus eget arcu felis, ut lacinia nunc.
Curabitur suscipit blandit sodale adipiscing risus ac dolor vulputate pharetra. Phasellus vel libero at est vulputate interdum
Sample of template Plastic bag
Y
Subhead
Headline
Website address
Sub image
Image
www.lamipak.com
Lamipak
PLASTIC BAG
LamipakELECTRONIC COLLATERAL
Lamipak
Subhead
01
Te rea
POWERPOINT
Lamipak TF
cus OneSingapor
lamipak.com
Regards,
acqui Heng Sales and Marketing Manager
25mm
25mmHeadline
LamipakELECTRONIC COLLATERAL
EDM
Lamipak
EMBRACING A GREEN WORLD
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat.
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis faucibus. Phasellus molestie venenatis arcu ut gravida. Vivamus eget arcu felis, ut lacinia nunc.
Curabitur suscipit blandit sodales. Quisque adipiscing risus ac dolor vulputate pharetra. Phasellus vel libero at est vulputate interdum id id diam. Pellentesque nec urna tortor. Donec nisl augue, blandit in ullamcorper at, mattis vel risus.
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat. Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis fauci-bus. Phasellus molestie venenatis arcu ut gravida.
www.lamipak.com
Y
Y
Sample of EDM
Image
Image
LogoLogoEdition
Headline
Subhead
Subhead
Sub image
Website address
Website address
EMBRACING A GREEN WORLD
Lamipak
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat.
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis faucibus. Phasellus molestie venenatis arcu ut gravida. Vivamus eget arcu felis, ut lacinia nunc.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat.
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae ipsum. Curabitur cursus convallis faucibus. Phasellus molestie venenatis arcu ut gravida. Vivamus eget arcu felis, ut lacinia nunc.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat.
Mauris ullamcorper, leo eget sagittis luctus, velit tellus pulvinar nunc, at tincidunt odio elit vitae
Suspendisse vel urna ac diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo at ullamcorper. Nulla facilisi. Duis feugiat, odio et scelerisque ultricies, turpis tortor iaculis mauris, vestibulum cursus libero quam eget erat.
www.lamipak.com
Diam vulputate sodales. Aliquam consectetur volutpat dolor quis tincidunt. Sed mollis auctor leo
Edition 01/2011
EDM
Y
Sample of EDM