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@FinienInsights

@Founding

June 13, 2016

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Emp

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 friendship

 individuality 

 adventure 

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TM

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01 SIGNIFICANCE

Latin: ‘finiens’= compass

Polynesian: ‘finien’= seed 

French: ‘finir’ = completed

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02 LINGUISTIC CLARITY

pronunciation: fin-ee-en

simplicity: 6 letters 

tonality: energetic, bold

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03 DISTINCTION

uniqueness: stands out

memorability: repetition in sound 

visual recognition: angular letters

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04 MARKETABILITY

web availability: finien.com

visual unity: strong logotype 

trademarkable: brand protection

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D     FunStraightforward

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DR     E     A     M     E     R     

F   R   I   E   N   D   

MOT HE R 

  L  E A  D

  E  R

    S    A    G     E

  H     E     R     O     

R  E  B  E  L 

 S E D U C T R E

 S S

  J   O   K   E   R

Fun

Playful

Straightforward

Sociable

Generous

Caring

l t

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elevate

advise

wise

+

+

l t

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elevate

advise

wise

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COMPONENT 4: Simple

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