31.03.2016

SVEN SVENSON'S CROWDFUNDING

EXPERIENCE IN SE

A SHORT STORY OF

#MICHAL GROMEK

31.03.2016

RESEARCHER ON FINTECHAND CROWDFUNDING AT SSE

SE.LINKEDIN.COM/IN/MGROMEK

#MICHAL GROMEK

HEAD OF INT. FINANCIALSERVICES AT FUNDEDBYME

HE PRODUCESWIFI-PIESIN STOCKHOLM

THIS IS SVEN SVENSSON:

SWEDISH PRIVATELIMITED LIABILITYCOMPANY

(PRIVAT AKTIEBOLAG)

TECHNICALLY HE IS AN OWNER OF

HE DECIDES TO GO FOREQUITY CROWDFUNDING

The business started well,now Sven needs more

customers, ambassadorsand investors to help him

to grow his franchise.

SVEN DOES WHAT EVERYBODY WOULD DO:

SWEDISH FINANCIAL SUPERVISION REPORTON CROWDFUNING, DECEMBER 2015

"In particular circumstances it is unclearwhich government agency is responsible

for the supervision of crowdfunding inSweden"

"Crowdfunding still has no legaldefinition in the Swedish regulations"

SWEDISH FINANCIAL SUPERVISION REPORTON CROWDFUNING, DECEMBER 2015

A private company can't advertise theirshare issue process to the public.

A company like Sven's can't intake morethan 200 investors at a time.

CAN'TADVERTISE.

REGULATION:

CAN INFORM

NOT MORETHAN 200INVESTORSAT ONCE

REGULATION:

MULTIPLE SHARE ISSUE

CONSUMER PROTECTIONIS THE MOSTIMPORTANT

REGULATION:

THE PLATFORM CAN'T PERFORMANY DD ON THE COMPANIES,IT ACTS LIKE A DATING AGENCY

NOINFORMATIONTO THE PUBLIC

PLATFORM:

INVESTOR SIGNS UP WITHSOCIAL MEDIA AND BECOMESAN EXCLUSIVE MEMBER ;-)

IN 2014, HE WOULD HAD PROBLEMS TO CLOSEA FUNDING ROUND OF 100.000 EURO

In 2016, Sven was able to collect aroundone M-EURO from 198 investors with an

average amount of investmentof 5050 Euro

HAS CHANGEDSINCE THELAST 10 YEARS

NOT ONLY THE SIZE OF FUNDING ROUNDS

THE CFREGULATIONIN SWEDEN

ONE THING DIDN'T CHANGE SINCELAST 10 YEARS

7 OUT OF 9 COULDN'T COVERTHE FUNDING GAP

ACCORDING TO THE SWEDISH FEDERATIONOF BUSINESS OWNERS

4 OUT 5 NEWWORKPLACES

SMES IN SWEDEN CREATE

IS THE REALITYFOR 99.000 SWEDISH

SME COMPANIES.

EVERY DAY.

SVEN'S WIFI-PIE BUSINESS

MICHAL GROMEK,STOCKHOLM SCHOOL OF ECONOMICS

& FUNDEDBYME

“It is high time for public authorities inSweden to define Crowdfunding by law,

create a national discussion forum and leadus out of this medieval dungeon of shady

legislation.”

31.03.2016

SVEN SVENSON'S CROWDFUNDING

EXPERIENCE IN SE

A SHORT STORY OF

#MICHAL GROMEK