LA2M - JT Pedersen on Blogging's Business Benefits

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Transcript of LA2M - JT Pedersen on Blogging's Business Benefits

Speaking on Blogging’s Business Benefits

to Lunch Ann Arbor Marketing (la2m.org)

on January 18, 2012

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Website

Visibility

Be FoundSell

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Here’s What a Blog Is

A blog is a continual stream of thought,by a person (or organization),

that you come to know over time.

and,

Through interaction (RSS, Comments, Email), supports a relationship between blogger and the

readers.

Copyright 2012 | J. T. Pedersen

CMS

Content

Media

RSS

NavBars

Email

Tools

Track Stats

Copyright 2012 | J. T. Pedersen

What Do You Need?

Your domain ($10-30/year)

An ISP to host the site ($6+/month)

(If self-hosting) Install the CMS (15 sec.)

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen

Practical Examples

Dozens, Requests for Meetings, Interviews

Free Stuff

Recognized. Public Speaking

Requests to Contribute

Copyright 2012 | J. T. Pedersen

Growing Your Business

Better Leads

Learn from your Followers

Respond to Criticism

Offer Better Service

Copyright 2012 | J. T. Pedersen

Still Question Blog’s Value?

Copyright 2012 | J. T. Pedersen

Still Question Blog’s Value?

Copyright 2012 | J. T. Pedersen

Copyright 2012 | J. T. Pedersen