Mobile Water Plant

Luis Mathieu

China 1,328

India 1,186

United States 304

Indonesia 229

Brazil 190

Bangladesh 162

Pakistan 161

Nigeria 148

Russia 142

Japan 128

Mexico 107

Mexico:

Affordability matters

Source: IMF 2009

# 11 country in population (mln inh.) #56 country for GDP/cap (USD / PPP)

US

$ 47,000

France

$ 34,000

Mexico

$ 14,000

Bonafont is TOTAL Market leader

Mexico Bottled Water Market

15.6 bn Lt € 1.2 bn

Value

88%

41%

59%

Volume

12%

Bottles

HOD

HOD = Returnable formats > 10 Lt Bottles = PET-One way formats < 10 Lt

Total market share volume Total market share value

25.6

17.4

14.7

20.3

25.8

21.2

YTD 20092007

Bonafont

Competitor 2

Competitor 1

30.1

34.4

19.0

24.9

18.6 16.2

YTD 20092007

Bonafont

Competitor 2

Competitor 1

Mexico bottled water market

Source: Zenith 2008

Source: Nielsen Retail Sept 09

Bottled water:

the most secure & convenient water alternative

No drinkable

tap water

Alternatives have significant

drawbacks:• Not reliable

• Not properly “purified”

• Flavor issues

• Requires time

Boiling

FiltersChlorine

Returnable

Formats

Endorsed

Quality

Handle

Affordable

Reliable

We want our 20Lt jugs to reach …

Everyone All SELs (Pyramid)

20Lt jugs: a really affordable proposition

Source: Zenith 2008, Inegi 2008

=

=

9 Lt

5 Lt

1 Lt milk

1 Lt Bonafont

bottle

Sell Out Bonafont 20 Lt jug:

€ 0.07 / Lt

SEL: Socio-economic levels

Jug (20 Lt) PCC

Per year

23%

19%

58%

A, B, C+

C

D, E

% Population

133 Lt

132 Lt

121 Lt

We want our 20Lt jugs to reach everyone …

Everyone All SELs (Pyramid)

Everyday

2,616 routes

700,000 customers visited each week

Of which 500,000 homes

Distribution synergies with Bonafont Bottles & dairy

Distribution Force

We want our 20Lt jugs to reach everyone …

Everyone All SELs (Pyramid)

Everyday Distribution Force

Everywhere ?????????????

HOD is a very local business

With returnable jugs,

distribution is profitable

only within 150 km from

our plants

We would need 50 plants to cover the country!

Our innovative solution: Mobile Plants

Rather than sending our returnable jugs to remote territories, we send

the Mobile Plant to produce locally!

Construction < 3 months. Start up < 3 days

Up to 130 mln liters/year

Job generation > 200 per Mobile-plant

Annual CO2 reduction: 1,800 ton/Mobile-plant (120,000 ton total company)

Mobile plants:

huge accelerator for Mexico HOD

2007

Population

coverage

50%

2009

Population

coverage

58%

5 Mobile plants

8 New Cities!

13.4% 19.1%

6.9% 7.1%

Growth split YTD Oct 2009

Total HOD Growth

Volume Sales

6.5% 12.0%Traditional plant

territory

Mobile plant

territory

Thanks to mobile plants, we will reach 10 mln

more consumers by 2011

Acapulco

Veracruz

Villahermosa

CancunMeridaSan Luis P

Mex City

Saltillo

Torreon

Hidalgo

Coatzacoalcos

Mexicali

Cd Juarez

Cuernavaca

Campeche

2009

58%

2010

63%

2011

68%

Mobile Plants 5

Mobile plants in 2009

New mobile plants in 2010

New mobile plants in 2010

Mobile Plants 10

Mobile Plants 15

Population coverage