Post on 21-Nov-2014
description
Awards
8 april 2014
in partnership with
KWD Webranking 2013 Switzerland
SWISS SITUATION AND
10 TIPS TO WIN IN 2014
KWD Webranking 2013 study
• KWD Webranking study is the most in-depth analysis of online financial and
corporate communications in Europe
• 17th European edition and 10th Swiss edition
• 51 evaluated companies in Switzerland and 852 globally
2
ONLINE QUESTIONNAIRES
Over 400 answers to two questionnaires
(capital market and employer branding)
PROTOCOL REDEFINITION
2014 protocol: 102 criteria e 326
subcriteria, for an overall score of 100
points
PUBLICATION OF RESULTS
Data analysis, publication of results and
of new trends in corporate
communication at an international level
News in the KWD Webranking 2013 study
• 2013 protocol did not undergo significant changes compared with last year’s edition
• Social media criteria were optimized:
– LinkedIn and Wikipedia gained weight
– Social media were evaluated only if indicated on corporate websites
• The weight of some sections was modified according to the answers to
questionnaires
• New criteria were introduced:
– Anti-corruption initiatives
– Introduction about the company’s ethical stance
– Targets and data need to be presented in a clearer way
• More focus on mobile and responsive design
3
Key findings of the Swiss study
• Swiss average score: 38.1 points
– The average score is the same as last edition
– Only 1 company out of 2 improved its score
– Swiss average score is well below the European top 100 companies by market
capitalization (45.3 points)
• The average score of the 20 Swiss biggest companies gained Switzerland the
5th rank in Europe, behind Nordic countries and Italy
4
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
5
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
6
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
25% do not present
sustainability
information
other than the
code of ethics
7
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
50% do not provide
enough
information on
debt
8
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
8% do not publish
information for
prospective
employees
9
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
10
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
71% provide an
outline of the
group strategy
in the About us
section
11
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
96% include
information
concerning
AGM
(but 33% of them
do not mention
remuneration for
Board members
and top managers)
12
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
Investor relations
Governance
CSR
Career
Social media and search
% CH su max
% EU top 100 (market cap) su max
51% have a quite
complete
Wikipedia page
13
10 TIPS TO
WIN IN 2014
#1 Investor proposition
6 companies
out of 51 have a
page dedicated
to potential
investors
15
#2 Interactive press releases
14 companies
out of 51 offer
interactive press
releases
16
#3 Group strategy
71%
present their
strategy
24%
give examples
of what the
company
achieved
through it 17
#4 R&D and innovation
45%
address
innovation
theme
33%
provide
information
about R&D
programmes
18
#5 Social media
47%
link to corporate
social media
channels
4 companies
out of 51 explain
what social
channels are
used for
19
11 companies
out of 51 have a
mobile presence
#6 Mobile presence
20
#7 Share key figures
41%
do not publish
share key
figures
21
#8 CSR strategy
63%
do not present
CSR strategy
22
#9 Personnel statistics
43%
do not present
updated number
of employees
18%
offer diversity
statistics about
personnel
(e.g. age, gender,
nationality) 23
#10 Remuneration for Board members and top
managers
69%
do not present
remuneration
for Board
members and
top managers
24
Thank you!
Joakim Lundquist Head of KW Digital Italy and Switzerland and Lundquist founding partner
joakim.lundquist@lundquist.it
@JoakimLundquist
Follow Lundquist:
Lundquist company page
@Lundquist
Lundquist page
Lundquist channel
Slideshare account
Lundquist page
Awards
8 april 2014
in partnership with
KWD Webranking 2013 Switzerland