Kwanzaa Gallery Growth Strategy

Strategic Plan for Short-Term Business Growth

Order of BriefingThe Kwanzaa Weekly Staff Meeting

I. Order of BriefingII. Sequence and Areas of Briefing (A) Personnel Status (B) Project(s) Status (C) Training Status (D) Current Actions of Group Interest (E) Current Problems Areas (F) Planned Actions (G) Requested Support (H) Information Dissemination

Order of BriefingThe Kwanzaa Weekly Staff Meeting

III. Managerial Time (1) Priority Guidance (2) Suspense Requirements (3) Group/Team/Staff Highlights (4) General Information (5) Read File Actions

Key PersonnelBackground & Roles

President/CEO Director, Training and Education Director, Research and Development Director, Business Development

Programs Director, Personnel and

Administration Director, Finance

Frank M. JohnsonFounder/CEO/Exec. Dir.

U.S. Army (Ret) Grad Kansas State

Univ. Paine College Voorhees College Leadership

Augusta Class 99’

The Kwanzaa Gallery African American Community Centerand Regional Occupation ProgramHeritage/Orita Rite of Passage School

General ManagerAssistant Manager

Administrative SpecialistDirector of Design Manufacturing

Director of FinanceDirector of Training

Director of Customer RelationsDirector of MarketingInformation ManagerLegal Affairs Officer

Director of Community Relations

Products Exportable CD Training Program The Knights of Christ Training Course The African American Rite of Passage

Course The African American Contemporary

Leadership Course Race Relations and Awareness Course Human Relations Development Course

Products (cont’d)

Prevention of Harassment and Discrimination Course

Interpersonal Communications Course

Professional Development Course Assertion Training Course New Creation Development Course The Power of Achievement Course

Services Organizational Consultation Counseling Services Intra Community Economics Program Financial Empowerment Program Regional Occupation Program Web-site Administration Diversity Training and Consultation

General Concept of Training

SelectCriticalTasks

PerformanceTest

TrainingMaterials

Train toMeet

Standards

Evaluate Effectivenessof Training

KeyInitialAction

Response

Analyze Provide Conduct

Evaluate

AFRICAN AMERICANCULTURAL CENTER

CulturalCommunity

Center

Heritage AcademyRite of Passage Training

CompCenter

Business

Center

Library

NPOs

NPOs

AutoRepairTraining

ApplianceRepairTraining

HomeRepairTraining

ShoppingCenter

CreditUnion

REGIONAL OCCUPATION PROGRAM CENTER

Counseling

Classroom

Classroom

Storage

Restrooms

WeldingMachineTechnology

Electricity &Drafting Rooms

CarpentryRoom

Main Office

Health Service Center

EnvironmentalControls

AutomotiveComputerElectronics

ConstructionTechnology

HumanServices /

Personal Care

PEAT Chart

Purpose

Expectation

Agenda

Time

NEAT Chart

Need

Expectation

Agenda

Time

The Leadership Model Command

ControlCommunicate

Intelligence

The Power Diamond

Power

Culture

Law

Resources

Norms Model

PerceptionsAttitudes

Morals

Values

NORMS

PIES Spiritual

Emotional Intellectual

Physical

The L.I.D.M.A.C. Chart

Loyalty

Morality

Integrity

Assertiveness

Character

LIDMACDiscretion

The High PerformerThe Kwanzaa Achievement Model

Managing TimeRisk Taking

Holistic FitnessSelf-Image/Confidence

NetworksVisualization

Mental RehearsalBelief

Work Style

What so ever a man can conceive, and believe...he can also achieve.

High Performing SystemThe Kwanzaa Achievement ModelPeople

PurposeInnovation

Feedback SystemsGoals

LeadershipCreative Processes

CommunicationsFlexibilityTeamwork

Goals and ObjectivesThe Kwanzaa Achievement Model

(1) Perfect High Achievement Possibilities

(2) Develop Pride and Professionalism in Activities

(3) Establish Excellence as Our Standard

(4) Recognize Outstandanding Performance

(5) Effect organizational improvements

(6) Optimize the employment of personnel/equipment

(7) Modernize systems wherever possible

(8) Reinforce profitability and value of the company

(9) Improve accountability and reliability to markets

(10)Prevent fraud, abuse and waste

My Working Prioritiesfor the rest of my life1. Interesting2. Good Wages/Salary3. Promotion Potential4. Personal Growth Potential5. Appreciated6. Good Working Conditions7. Belongingness8. Empathetic Management Team9. Management Loyalty10. Tactful Discipline11. Job Security

Positions Desired Training and Sales Consultant Organizational Effectiveness Training Management Job Analyst/Quality Control Manpower Planning and Development Human Resource Development Educational/Training Coordinator Communications Specialist

Wholistic Fitness

Father

Son

Holy GhostBody

Soul

SpiritLIFE

The Psychology of WinningQualities of a Winner

Dr. Dennis Waitley

SELF-AWARENESSSELF-ESTEEM

SELF-CONTROLSELF-MOTIVATIONSELF-EXPECTANCY

SELF-IMAGESELF-DIRECTIONSELF-DISCIPLINESELF-DIMENSION

SELF-PROJECTION

Peak Performance

Commitment to a GoalGoals that are Measurable and AchievableSelf Management through Self-MasteryClear Thinking Self ControlTeambuildingRole PlayingDelegating and Participating in ManagementFlexibility - Course Correction as RequiredManaging ChangeTechnological Adoptability and Integration

THINK AND GROW RICHThe Power of the Master's Mind

The Keys to Success Entrepreneurship

DESIREFAITH

AUTO-SUGGESTIONSPECIALIZED KNOWLEDGE

IMAGINATIONORGANIZED PLANNING

DECISIONPERSISTANCE

THE SIXTH SENSEENTHUSIASM

THE SUBCONSCIOUS MINDTHE BRAIN

High Performing SystemThe Kwanzaa Achievement ModelPeople

PurposeInnovation

Feedback SystemsGoals

LeadershipCreative Processes

CommunicationsFlexibilityTeamwork

REGIONAL OCCUPATION PROGRAM CENTER

Counseling

Classroom

Classroom

Storage

Restrooms

WeldindMachineTechnology

Electricity &Drafting Rooms

CarpentryRoom

Main Office

Health Service Center

EnvironmentalControls

AutomotiveComputerElectronics

ConstructionTechnology

HumanServices /

Personal Care

Vision Statement Initiate strategy to integrate innovation

to achieve growth objective. Design a progressive developmental

training program to facilitate achievement of growth objectives.

Advance implementation plan to orient and develop the management team to maintain growth objectives.

Goal and Objective $20 Million Growth Strategy. Refine Current Human Resource

Development in Strategic Growth. Tailor Strategic Growth to

complement achievements to-date.

Today’s Situation Re-evaluate current situation. Review Job Task Analysis (JTAs) to

validate applicability to strategic growth.

Apply Programmed Change Model to identify growth pinch points.

Identify and Reengineer Applicable Tasks, Conditions and Standards

How Do We Get There? Institute Controlled-Change Model. Maintain Programmed Process Control

Change Plan. Target Training Development toward

new developing corporate environment. Implement monitoring system for

identification/resolution of restraining forces.

Available Options Refine current initiatives, minimize restrictive factors. Advantage: Less disruptive Disadvantage: Less Innovation Cost Projections:

Evaluation Phase: < $50K Minus HR costs Implementation Phase: < $100K Minus HR

costs Assessment Phase: < $50K Minus HR costs

Minimize growth projections

Recommendation Recommend Integrate Programmed

Change Model Strategy: Including JTAs, Organizational Assessment, Training and Monitoring Program

Adopt Strategic Plan for Strategic Growth Use Corrective Method for Adjustments Exercise Situational Leadership/Leaders

Business Plan

The Kwanzaa Gallery, Inc.

Frank M. Johnson, Sr.

May 11, 2002

Agenda Company Introduction and

Background Company Differentiators Products/Services Details Market Conditions Financials Summary

Company Introduction and Background Vision Statement Key employees, their background and

role(s) Company history and key milestones List of company products/services

Vision Statement

To conduct activities to prepare adolescents and teens for passage to

responsible adulthood through systemically planned Rite of Passage

education and training throughout each growth year of their youth

Goals and Objectives To build conducive systems, facilities,

and programs to secure parental and community involvement.

To prepare teens with knowledge for successful and responsible citizenship.

To institute a community-driven Regional Occupation program.

Goals and Objectives To conduct programs to orient youth about

cultural diversity, maintenance of individual culture and appreciation of others.

To conduct programs to emphasize the importance of ethnic, cultural history and lessons learned by ancestors.

To introduce youth to the spiritual and religious beliefs of their family, their ancestors and understanding differences which exist in the society.

Augusta African AmericanCultural Center

CulturalCommunity

Center

Heritage AcademyRite of Passage Training

CompCenterBusiness

Center

Library

NPOs

NPOs

AutoRepairTraining

ApplianceRepairTraining

HomeRepairTraining

ShoppingCenter

CreditUnion

Director, Business Development and ProgramsOpen Position

Coordinates NPOs and Business Center

Manages The Fashion Gallery

Manages The Music Gallery

Managers The Wine Gallery

Manages The Jazz Gallery

Manages The Cultural Center

Manages The Kwanzaa Care Center

Cultural Community Center Credit Union Bookstore/Library Conference Center Computer Center Business Center Auto Repair Center Home Repair Center Rite of Passage

Training Center

Regional Occupation Program Center

Counseling

Classroom

Classroom

Storage

Restrooms

WeldingMachineTechnology

Electricity &Drafting Rooms

CarpentryRoom

Main Office

Health Service Center

EnvironmentalControls

AutomotiveComputerElectronics

ConstructionTechnology

HumanServices /

Personal Care

Non-Profit Organization Center Credit Collection Agency Child Support/Alimony Collection Agent Collection of Criminal Violation Fines NAACP Business League Afro-Am/Minority Chamber of Commerce Cultural Development Organiztions Community Service Organizations

Director, Education/TrainingOpen Position

Directs operations of the Multi-cultural Rite of Passage Programs

Directs operations of the Regional Occupation Program

Manages training programming and scheduling

Manages Business Consultation and Education Initiatives

Director, Research/DevelopmentOpen Position

Maintains information library/bookstore in support of active programs/activities.

Locates and acquires applicable literature, current events and references.

Conducts Historical Research applicable to all activities

Develops lessons learned summaries.

Director, Personnel and AdministrationOpen Position

Manages Public Affairs and Relations Manages Recruiting and Employment

Referrals Manages Personnel Administration Manages Facilities and Logistics

Equip, Inventory, Maintenance and Use Material Safety Buildings and Grounds Supply and Acquisitions

Director, Business FinanceOpen Position

Financial Accounting

Payroll

Accounts Receivable/Payable

Business Forecasting

Price Controls

Company History and Background

The Kwanzaa Gallery, Inc.

Founded 1996

Augusta, Georgia

Milestones Co-Founder, Augusta Black Chamber Co-Founder, Augusta Summit of Afro-Am

Business Entities Co-Founder, CSRA Afro-Am Assoc. Annual Spirit of Kwanzaa Awards Banquet Annual Kwanzaa Celebration Intra-Community Affirmative Action Program Ft. Gordon DDEAMC Black History Month

Video

Affiliations National Rite of Passage Institute Orita Rite of Passage Program Blacks Against Black Crime, Inc. Augusta Summit African American

Business Entities (ASAABE) Augusta Black Chamber of Commerce CSRA African American Association Metro Augusta Chamber of Commerce

What Makes The Kwanzaa Gallery Different

Not For Profit Business Enterprise Business developed for the express

purpose of youth development Business developed for the express

purpose of community development Business developed for the express

purpose of cultural and diversity development

Youth Development Providing Hope for the Future Showing Care and Concern for Today Creating Opportunity Demonstrate Leadership Exemplify Group Capability and

Competence Viability of Legitimate Alternatives Assertive Vs..... Reactive Problem Solving

Community Development Umoja - Increase Unity and Cohesion Kujichagulia -Encourage Self Determination Ujima - Promote Collective Work

Responsibility Ujamaa - Interdependent Economics Nia - Rededication Purpose, Goals,

Objectives Kuumba - Celebrate Creativity Imani - Faith Applied Is Faith That Works

Cultural Development

Celebrating Culture and Heritage

Learning and Honoring Our History

Community Based Affirmative Actions

Plan for Afro-American Future

Self-Awareness and Realization

Divine Creation With Divine Inheritance

How The Kwanzaa Gallery Creates a Competitive Advantage

Purposeful Economic Revitalization

Community Based HRD/HRM

Cost Effective / No Debt Program

Multi-Cultural Socialization/Diversity

Prevention of Recurrent Criminal

Acts

How The Kwanzaa Gallery Creates a Competitive Advantage (cont’d)

Parental Training vs. Social Conformity

Community Mentoring wins Allegiance Minimize Government Intervention Create leaders & teamwork for

community Cultural Heritage Honored and Taught

Product/Services Current Offerings Rite of Passage Orientation Package 12 Courses Exportable CD Training Program Annual Spirit of Kwanzaa Award

Program Kwanzaa Celebration Ethnic/Cultural Heritage Observance Kit BABC ‘Think Bigger’ Program

Product/Services Current Works in Progress Program Promotional Book Exportable Training Kits Ongoing Market Development Revised Marketing Plan Regional Occupation Program in R&D

Market Conditions

Growth opportunity

Competitive climate

Risks

Market Conditions:Growth Opportunities Annually 10 - 12 Programs 12-15 Culturally Unique Programs 7 Programs non-generic for marketing Diversity/Cross-Cultural Applications City-wide Applications National and State-wide Applications Juvenille Justice Rehab APplications

Market Conditions:Competitors

DFACS/Child Welfare Medical Counseling

Mentoring (i.e. 100 Black Men) Religious Youth Groups

Junior Achievement Youth Challenge Academy

YDC/Juvenille Justice YMCA, YWCA and/or Family Y

Boys & Girls Clubs Scouting (Boy and Girl Scouts)

TKG vs. Ten Others Parental Training vs.

Social Conformity (5) Prevention of Recurrent

Criminal Acts (5) Cost Effective / No Debt

Program (4) Create leaders & team-

work for community (4) Minimize Government

Intervention (2)

Multi-Cultural Socialization/Diversity (2)

Cultural Heritage Honored and Taught (1)

Purposeful Economic Revitalization (0)

Community Based HRD/HRM (0)

Community Mentoring wins Allegiance (0)

Market Conditions:Risks

Privatization Inefficient Human Resource Utilization Untapped Diversity

Financials Revenue/Profitability history Financial outlook

The Kwanzaa GalleryMarketing Plan

May 26, 2007

Frank M. Johnson

Agenda Product/Service Vision Positioning Goals and Objectives Business Tactics Situation Analysis Financials Summary Q&A

Product/Service Vision Phase 1 -The Rite of Passage

Program Phase 2- Multicultural Rite of Passage Phase 3 -Regional Occupation

Program Phase 4 -Multicultural Community Ctr Phase 5 - Interstate Expansion

Product/Service Vision(as applicable to each Phase)

Exportable Training Package (intellectual Property)

Exportable Training Program (CD and Internet)

Static Multi-purpose Training Center Interstate Training Centers

Positioning Rite of Passage Program

Socialization TrainingRegional Occupation Training Program

Reinstate Diverse Community Citizenship

Apprenticeship Program Youth Development Program

(Pre-Adult)

Positioning Supplement VOTECH Training Reinforce Secondary Socialization by

Community Involvement Tagline

“The Dreamer Must Awaken….. and Then Go To Work”

Goals and Objectives Extend Human Resource

Development Program at Community Level

Community Human Resource Development Training

Supplement Public Education System

Goals and Objectives Increase Number of Classes at

Novice, Junior and Senior Level Increase Number Cultural/Ethnic

Groups Participating in ROP Increase Number of Cross-Cultural /

Multi-Cultural Groups Being Trained

Goals and Objectives Increase Number of Enterprise Zone

Cities Conducting Program(s)-National

Increase Number of Non-Enterprise Zone Cities Conducting Program(s) - Interstate Growth

Goals and ObjectivesClassSize (24)

HomeBased

HotelBased

CenterBased

OneGroup

$7200 $10,800 $14,400

TwoGroups

$14,400 $21,600 $28,800

ThreeGroups

$21,600 $32,400 $43,200

FourGroups

$32,400 $43,200 $57,600

Business Tactics Television Spots

Community “What would you do to improve youth development in Augusta”

Proverb “Train Up A Child In the Way They Should Go, and They Will Not Stray…”

Multicultural “What Potential Exists for Conflict and What Can Be Done to Prevent It”

Business Tactics Sponsor NPO Media Profiles

BABC, BIG, NAACP etc…. Flyers - Community Action

Mandate(s) Create Human Resource

Development Taskforce

Situation Analysis 37% MSA Population between 18-24 74% Without College Degrees 44% Working in Service Industry 37% Female Heads of Households 24% Living Below Poverty Level with

Children Under 18 years old

Situation Analysis History and Market trends Domestic/international outlook Implications of trends What are the opportunities for your

product/service? Competition Risks

Financials Forecast Revenues Costs Profit