Post on 14-Apr-2017
WORLDWIDE BRANDS WITHOUT OVERPAYMENT
KupiVip.ru is a platform of fashion sale. We deliver great value every day on morethan 1000 worldwide brands with discounts from -40% up to -90% less than the retail prices.
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SMARTFASHIONSHOPPINGIS OUR DNA
1. WE ARE DIFFERENT • Our off-price mission is to deliver great value to clients
on fashion brands.�
• Unlike�traditional retailers, we generally don’t have seasonal promotions: we do flash sales every day and operate with a rapidly changing assortment of brand merchandise with discounts generally from -40% up to -90% below retail prices on comparable merchandise.
2. WE ARE SMART BUYERS
• Our buying strategies are�intentionally flexible to allow us to react to frequently changing opportunities and trends in the market and to�adjust how and what we source as well as when we source it.
• We take advantage of opportunities to acquire merchandise at substantial discounts that regularly arise from�the production and flow of inventory in the apparel and home fashions marketplace, which include order cancellations, manufacturer overruns, closeouts and special production.
• In contrast to traditional retailers, which typically order goods far in advance of the�time the product appears on the selling floor,�our merchants are in the marketplace frequently looking for�opportunities to buy merchandise in Russia, Europe and US.�
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3. SMART MIX OF FASHION IS OUR CONFESSION
• Taking�advantage of a wide variety of buying opportunities, we work with�world-wide�brands from luxe�to mass-market segments. �
• Most of our merchandise is fashionable, current season styles, there is also some percentage of past season, or timeless classics, which we also offer at amazing savings to our clients. �
• We also have some merchandise manufactured for us to deliver to our clients exceptional fashion and quality at reasonable prices.
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4. MORE 1000 PREMIERS EVERY DAY
Unlike other types of retailers that buy seasonally, we buy throughout the year and so we have more than 1000 new brands and products on website and in-stores everyday. Some products are unique and if our clients�love it, they grab it, before it�is too late. We call it treasure hunt shopping experience, which really excites our clients.
5. WE ARE WHERE OUR CLIENTS SHOP
We strive to create the best shopping experience at every touchpoint, which is convenient to our clients, so they can easily choose the way how to shop their favorite brands with discounts through:�
• Web • Mobile� • Offline
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EVERY DAY ON KUPIVIP.RU
WOMEN’SCLOTHES
HOMETEXTILES
MEN’SCLOTHES
HOUSEWARES
UNDERWEAR &SWIMMING WEAR
COSMETICS
OUTERWEAR
BAGS, HANDBAGS,BELTS ETC.
СHILDREN'SAPPAREL
FOOTWEAR
ALWAYS THE BESTSERVICETHROUGH OWNINFRASTRUCTURE
• Warehouse in Moscow, • Hub in Berlin, • Call-center, • Delivery service, • IT & Marketing
DELIVERY ALL ACROSS RUSSIA, BELARUS AND KAZAKHSTAN
QUALITY & ORIGINALITY CONTROL
30 DAYS FOR RETURN OF GOODS
TRY-ON AND PARTIAL REPURCHASE
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WHO IS OUR CLIENT
- Loves brands
- 76% of purchase she makes only with discounts
- 95% of purchases makes ONLINE
WHO ARE THEY:- 92% Women 24-50 y.o.
LIVE:- 40% Moscow- 8% Saint Petersburg - 9% Kazakhstan- 5% Belarus
INCOME:Average and above the average
BARGAIN HUNTER& SMART SHOPPER
WHAT SHE THINKS OF KUPIVIP.RU Watch
OCCUPATION:- 52% managers- 11% government employee- 11% top-managers
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OUR CLIENTS’ DEVOTION TRANSLATES INTONUMBERS
REGISTERED USERS ON THE WEBSITE
17 000 000
MOBILE APP INSTALATIONS
> 1 000 000UNIQUE VISITORS PER DAY
600 000
EVERY WOMAN IN RUSSIA HEARD ABOUT KUPIVIP.RU MORE THAN 4 TIMES!
EACH OF FIVE WOMEN*IN RUSSIA MADE AT LEAS1 PURCHASE AT KUPIVIP.RU
*among women, who use internet
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WE NEVER STOP GROWING
KUPIVIP.RUFOUNDATION
$140 MLN.INVESTMENTS
2008
2012 BELARUSOPENING
2013 ANDROIDAPP LAUNCH
2011PROJECTOF THE YEAR(BEST BRANDAWARDS’11)
2014 KAZAKHSTANOPENING
ACCESS WITHNO REGISTRATIONLAUNCH
IOS APPLAUNCH
2015
ТОP-20 FORBES
+ 45 % OF ACTIVECLIENTS’ BASE
OFFLINE RETAILOPENING
SAPATOAQUISITION
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WHY BRANDS CHOOSE US?
CONTROLLED SALES CHANNEL
• Sale events are not indicated in search engines
• No damage to brand positioning, price policy, image and the main retail channel.
• There is no need to build your own discount channel
• The most effective channel of branding and marketing
Liquidation of excess inventory in a quick and effec-tive way due to flash-sales model of KupiVip.ru and loyal clients’ base
FAST LIQUIDATION EXCESS INVENTORY
MINIMIZATION OF COSTS
Access to wide target audience
ADDITIONAL FREE PROMO-ACTIVITIES
ACQUIRING NEW TARGET AUDIENCES
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PARTNERSHIP OPPORTUNITIES
STOCKS BUY OUT
We are opportunistic to acquire branded merchandise at sub-stantial discounts that regularly arise in the fashion retail industry which include, among others, regular retail over-stocks, order cancellations, manufacturer over-runs and closeouts.
We are typically willing to pur-chase less-than-full assortments of items, styles and sizes as well as quantities ranging from small to very large
CONSIGNMENT SALES / BLOCKED STOCKCAMPAIGNS
Goods are at suppliers’ warehouse; should be blocked for 10 days during the action on KupiVip.ru
Possible forms of collaboration: commission agreement (returns are send back to the supplier) and purchase agreement (clients’ returns are send back to the sup-plier during 30/40/50 days)
COMMISSION SALES
Goods belong to the supplier
Goods are at KupiVip.ru warehouse
Paid-on-delivery
Commission agreement
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LUXE | >300$*
*Estimation for apparel
PREMIUM | 180–300$*
MIDDLE | 70–180$*
MASS MARKET | 50–70$*
LOW/CHEAP | <25$*
FOCUS SEGMENTS OF KUPIVIP.RUExit Price
FashionBasic
Entry Price
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LEADING BRANDS TRUST USPIQUADRO
TRUSSARDI
PUMA
adidas
REIMA
KAREN MILLEN
CANADA GOOSE
GAS
MADELINE
MOHITO
MANGO
MUSTANG
CONVERSE
BRACCIALLINI
FABI
NANDO MUZI
BYBLOS
REIMA
DIOR�
FENDI
PRADA
GIORGIO ARMANI
MARKS & SPENSER
LANVIN
DIESEL
CK
TOMMY HILFIGER
FURLA
MICHAEL KORS
COCCINELLE
CONVERSE
QUEEN
DKNY
KAREN MILLEN
PHILIP PLEIN
VALENTINO
PIERE CARDEN
ETRO
BALDININI
MOSCHINO
NAF NAF
LACOSTE
MEXX
TOM TAILOR
GUESS
DIESEL
ROCOBAROCCO
VERSACE
AND MUCH MORE