Digital Advertising

Indra JayaCEO & Founder

Krona Indonesia

Digital Advertisingas known as

Internet Advertisingor

Online Advertising

What is that?

Advertisement Time Square New York City

Advertisement now goes digital !

Digitize your billboard now!

Hmm...Interesting! But...

Why Digital Advertising ?

Measurable

Because it's

Affordable

Because it's

Possible to display rich media

Because it's

Easy to target audience

Because it's

Well, then...

How big is the crowd ?

Not to mention world's internet users

So, how do I get my ad displayed in a website?

Do I have to contact website owners or publishers one by one?

And what about the measurement?

Traditionally, Indeed, it will be time consuming

Traditional Online Display Ads

Standard Ad network

Duration display banner

Not right – targeted audience

High COSTLow

performance

Assumption – targeted audiencebase on website’s content

High COSTNot high

performance

Old-Fashioned Digital Ads

It drains your marketing budget with a little return

of investment

You need to manage with website owners as

publishers one by one

Sometimes,You need to bid manually

Your ad doesn't reach quality audiences

But

Easy...

We've got you covered!

How ?

We offer you even much more modern digital advertisment system using Demand Side

Platform (DSP) and Real Time Bidding (RTB) Technology

We've cooperated with one of the best tech-company

specialized in digital advertisment platform from

Japan

Demand Side Platform (DSP)

DSP

Real Time Bidding (RTB)

DISPLAYYourBrand $0,8

Competitors$1Bidding

Not Displayed

Displayed

Real Time

Real Time Bidding (RTB)

DISPLAY

YourBrand $1,1

Competitors$1Bidding Not

Displayed

Displayed

Real Time

Increasing Bid Automatically

Maximum Bidding Limitation

DSP and RTB Technology allows you to display

ads on millions of potential websites

automatically

How we target audience?

3 Types of Targeting

Retargeting

Audience Targeting

Run of network

Deliver ads only to website visitors. Retargeting “dropped off” users.

MicroAd engine can extract website visitors history (their intent, interest or tendency) form a profile and target users who have the same behavior.

Reach all users.

Re – TargetingOnce a user visits your website, personal web history information called Cookie is given to the user. And based on the Cookie information of the user, we track his or her online behavior and automatically displays personalized advertisements on thousands of publishers in ad network.

Audience TargetingBy analyzing the visitors of a website we can target new users who show similar behavior patterns that might be likely to lead to a conversion

Analyses the behavioral history of visitors on the advertiser website

Creates a profile based on their online characteristics

Target new users with the same characteristics

Run of Network

Reach Everyone

Digital Advertising Strategy

Awareness

Consideration

Conversion

Loyalty

Branding, Brand

Introduction

ATL

BTL

Branding, Reminds the

brand

Make sales and Increase Revenue

Repeat Sales and make customers

loyalty

Reach Everyone / WiderAudience Targeting

Audience targeting

Re-targeting

Re-targeting

We get your ads accountable

andWe will report to you

gradually

We Offer A Performance Ads in a true Real Time Bidding (RTB)

marketplace that drives buying efficiencies and allows frequency management across multiple inventory sources

Reduced wastage & increases efficiencies based on specific campaign goals

The inventories of the advertisements is around 9 billion per month

We can provide cheap CPM as 0.1-0.5 USD/thousand impressions

A large volume of quality inventory through multiple inventory partners including:

Now is your call...

To start a new era of advertising

With Us...

Thank You

Proudly present to you...