Post on 29-Nov-2014
description
StrategyImplementation
Benni AndresKoji Gutierrez
Carlo HizonJoyce Magsalin
Job NacisvalenciaEarl Tongol
ACTION PLAN 1Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010.
Strategy: Market Development
ACTION PLAN 1Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010
KRA/KPI: Management/Operations
Action Steps Period Department/Person Responsible
Budget
•Open new company/franchise stores :Asia- 57 (10/47)ME- 58 (11/47)China- 58 (10/48) 173 31/142•Identify, evaluate & select potential & willing existing personnel who can handle target new locations•Recruit & train 31 managers(existing personnel/new) to manage additional company stores•Recruit & train 31 (existing personnel/new) staff to assist new managers•Adopt/formulate uniform set of general policies for all franchises•Encourage franchisees to formulate detailed set of policies effective in each territory•Recruit 1 staff to handle MISRecruit : 1 cashier 1 bookkeeper 1 utility
Q4, 2009Q1, 2010Q2
Q4, 2009
Q1 & Q2
Q1 & Q2
Q1 & Q2
Q1 & Q2
Year-long
Q1 & Q2Q1 & Q2
HRHRHR
HR
HR
HR
HR
HR
MGR
MGRMGR
$150,000$165,000$150,000
$1,000
$8000 @ (31)$5,000 relocation costs$3,000 training
$4,000@(31)$3,000 relocation costs$2,000 training$500$500$6,000(31)(12)$4,500(31)(12)$4,000(31)(12)$2,500(31)(12)
ACTION PLAN 1Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010
KRA/KPI: Human Resources
•Formulate the same set of general policies, rules & procedures for all stores•Encourage franchisees to adopt the same set of general rules and just formulate details according to their locality•Prepare & plan for the continuous training of all store personnel•Formulate & prepare salary & benefits plan for the entire organization•Design & adopt a set of uniforms for all store staff
Q1 & Q2Q1 & Q2
Q1
Q4, 2009
Q1
HRHR
HR
HR
HR
$500$1,000
$1,500(12)
$31,000(12)
$18,600
Action Steps Period Department/Person Responsible
Budget
•Develop/Adopt a single marketing concept for the product•Make each new store (owned or franchised) the image of each other•Develop & implement different effective promotional activities•Sponsor selected community activities (CSR)
Q1 & Q2
Q1 & Q2
Year-long
Year-long
Mngt/operations
Mngt/operations
Mngt/operations
Mngt/operations
$5,000
$5,000@(31)
$2,000@(31)(12)
$2,000@(31)(12)
ACTION PLAN 1 Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010
Action Steps Period Department/Person Responsible
Budget
KRA/KPI: Marketing
•Make certain that the funding requirements of the company are provided at the right amount & time•Be certain that the funding sources are the least cost possible•Maintain liquidity level to 20% at the most of fund requirements at all times•Always maintain accurate bookkeeping functions
Year-long
Year-long
Year-long
Year-long
Mgr.
Mgr
Mgr
Bookkeeper
$24,000
$5,000
$4,800
KRA/KPI: Finance/Accounting
KRA/KPI: MISAlways maintain seamless connections with the head office
Year-long MIS staff $24,000
ACTION PLAN 1Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010
ACTION PLAN 2Objective: To develop, produce & offer healthy donuts to KKD customers by 2010
Strategy: Product Development
ACTION PLAN 2 Strategy: Product DevelopmentObjective: To develop, produce & offer healthy donuts to KKD customers by 2010
Key Result Area/Key Performance Indicator
Action Steps Period Person/department responsible
Budget
Mgmt/operations •Develop, produce, offer healthy donuts •Recruit food technologist with at least 5-year experience•Offer the new healthy donuts
By year- end
January
Q3
Mgr
Mgr./HR
Mgr
$30,000
$7,000(12)
$4,000
R & D •Develop low-calorie, low-carbo but good tasting donuts•Test the product, get feedback and adjust as needed•Turn-over /offer the final product to marketing
Q2
Q2
Start of Q3
R & D staff
R & D staff
R & D staff
$15,000
$1,000
ACTION PLAN 2 Strategy: Product DevelopmentObjective: To develop, produce & offer healthy donuts to KKD customers by 2010
Marketing •Pilot-test the product and get market feedback•Promote the new donuts by different media ads
Q2Q3
MgrMgr
$1,000$3,000
Finance/Acctg. Prepare the needed least-cost funds as required Q2 Mgr.
Key Result Area/Key Performance Indicator
Action Steps Period Person/department responsible
Budget
ACTION PLAN 3 Objective: to increase KKD share in the local market from 2.24% to 5% by 2010
Strategy: Market Penetration
ACTION PLAN 3 Strategy: Market PenetrationObjective: to increase KKd share in the local market from 2.24% to 5% by 2010
Key Result Area/ Key Performance Indicator
Action Steps Period Person/Department Responsible
Budget
Management/Operations •Increase number of franchise stores by 276•Recruit 10 new staff to manage existing & additional stores
Year-longQ1 & Q3
MgtMgt
$100,000$70,000(12)
HR •Train new staff Q1 & Q3 HR $5,000Marketing •Increase media ads
coverage by 200%•Increase number of visits to stores to get/act on feedbacks
Year-longYear-long
MgtMgt
$25,000$30,000
MIS •Give full support to marketing needs Year-long Mgr
Finance/Acctg •Provide the needed funding & proper bookkeeping at the least cost
Year-long Mgr. $5,000
STRATEGY MARKET DEVELOPMENT* We guarantee that each of premise world wide meet the international standard in terms of hygiene, design, safety and comfort. * *Allocate an amount of money from the profit for charity purpose. * Company is committed in helping out societies around the world such the less fortunate, orpahange etc* Employees be protected by law
PRODUCT DEVELOPMENT* Provide only the best ingredients in our products * Top quality flavors, sugar etc. are carefully selected to ensure customer’s satisfaction.* Never compromise in producing each of our products Ex. Wearing gloves * Only get supply for raw material from qualified and reliable suppliers without any compromise* Product will be remained fresh and hot with in 30 min of purchase
MARKET PENETRATION* Each order that is made by our customer will be delivered within 20-30 sec for doughnuts and 40 seconds for beverage. * Ensure that employees for every franchise around the world can communicate and interact well with the local customers * Employees will be equipped with related communication skills through various courses that are conducted.