KREA Directe-mail marketing, so alive

2010 2011 2012 2013

• 10 year-old direct marketing company

• Launched a unique product in e-mail marketing in 2010 called Valuemail

An

nual

e-m

ail v

olum

e

Company

425% growth in 2011 to 123mi e-mails

262% growth in 2012 to 446 mi e-mails

Targeted 124% growth in 2013 to 1 bi e-mails

Present Market Situation

Open Rates Click Through ROI

11.4% 2% $41

E-mail is great but global metrics suffer!

• A clear technology leader, unique, innovative and patent-pending solution

• Artificial intelligence crunching terabytes of data before sending e-mails, targeting behavior, location, device and timing

• Push and pull technology for live, dynamic, customized e-mails

• Colored e-mail in inbox innovation

Our Competitive Advantages

Related articles from web site

Product you visited last time or clicked is now on discount

Right product mix for your baby

Related paying content

This is your baby’s picture

Valuemail Offers Higher ROI

We already have BlueChip Clients

360º Integration

Valuezon

Field Data

WWW

Social Media

ValuePoll

ValueMail

ValueAnalytics

Gather data from stores, POPs

Gather opt-in data from web, banners, networks

Gather opt-in data from social networks

Further profile data

Connect data through

individual or bulke-mails and

SMS

Run campaigns based on

behavioral targeting, user

profile and experince

• Send personalized content based on demographics, i.e. personal profile, location, device, web site experience, poll results

• Create automated campaigns, i.e. repeat send to mails not opened after X days; send e-mail to members who did not visit my web site for the last Y days; send offers to members who visited category A pages in web site; send discounts who purchased product Z on my web site

• Run customer surveys, i.e. ask members of your list whay they don’t click links or visit your web site

What We Can Do

samples

Milupa : Migros Money Card Integration

Kütahya Porselen : E-Mail Based Online Store

Tchibo : Loyalty Campaign

Desa : Grow Database

Sanal Pazar : Online Bidding

Milupa : E-Mail Makes Money

Darty : Online Inventory Check

İnfomag : Promotion Campaign to Nth Click

Beymen : Send SMS to Not Opened E-Mails

Artık hafta sonları çok daha güzel!

Hafta sonları için seçilmiş özel

ürünlerde kaçırılmayacak

indirimler, sizi ....

What We Have and Others Don’t!

• Multi-part• Push + Pull Content• Paint it RED!• Embedded Images• Attachments up to 10MB• BB, IPhone, IPad Personalization• Activity Filters• CFL+, Hotmail, Gmail, Yahoo, AOL, Fastmail...• IP Prioritization /w Dedicated IP’s• SSL Support• CRM DB-to-DB Integration• Extensive Reporting

We have innovative e-mail marketing technology and proven success in market

Our 2013 year-end target is further double our 2012 figure of 453 mi e-mails to above 1 bi.

Summary

KREA Directwww.kreadirect.com+90 212 275 4332digital@kreadirect.com

Bestekar Sevki Bey Cad. No.24 34349 IstanbulTurkey