Post on 18-Nov-2014
Media Convergence
...these multiple forms of media convergence are leading us toward a digital reneissance - a period of transition and transformation that will affect all aspects of our lives.
Henry Jenkins, 2001
...refers to removal of entry barriers at various intersections of media technologies, industries, content and audiences. The course provides an introduction to this ongoing process. It covers conceptual and technological histories, different forms of convergence and gives analytical tools for studying media convergence.
Divergence
Situation Tool
Contents
CONVERGENCE
Market Convergence
InformationInformation
Entertainment
New Opportunities
EdutainmentInfotainment
Infotorial
Education
New Markets withNew Rules of the Game
IndustryConvergence
Informa-tiontechnology
Media
ConsumerElectronics
Tele-communication
sServices
Hard-ware
Soft-ware
Net-works
Multi-media
Structural Changeof the Industry
Technology Convergence
Utilizationof digitaltechnology
Inter-activity
Teleworkingtechnology
Internet-working
New andsmallerterminals
Network of Networks:The (mobile) Internet
Lähde:IC World/Siemens
Convergence
Convergence by Henry Jenkins
• technology convergence
• economic convergence
• social or organic convergence
• cultural convergence
Convergence? I Diverge (http://web.mit.edu/cms/People/henry3/converge.pdf)
When Mainly Watching TV When Mainly Using the Internet
[Base: All Belgium internet users][Base: All Belgium TV Viewers]
Multi-tasking reality
Source: EIAA, Belgium results 2005
8%
33%
25%
9% 16%4%
3%
37%
Storytelling or Presentation Convergence
• New ways of “telling the story” are emerging– Use more than just audio, video or text– Readers/Viewers can participate– Unlimited “space” to tell the story– Non-linear structure
...trends in media by Murdock
• the convergence of cultural forms
• the convergence of communicatios systems
• the convergence of corporate ownership
Graham Murdock. 2000.
New media changes the existing media
(Becker & Schoenbach 1989, Comstock 1982)
Not a single “old” media has disappeared
(Lerg 1981, Riepl 1913, Dimmick&Rothenbuhler 1984, McCombs 1972, McCombs & Eyal 1980)
People are afraid of and resist new media
(Wartella & Reeves 1983)
In a long run a single media can make the difference in the society.
(Becker & Schoenbach 1989)
Future of Media
Future Exploration Network