Post on 27-Jun-2015
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Knowledge Work in the Age
of Big DataBy Klint Finley
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Who I Am
• Journalist for Wired
• Columnist for TechCrunch
• Co-host of Mindful Cyborgs podcast
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What I'm Going to Talk About
• The intersection of big data and work
• Ways businesses are mining employee data
• How algorithms can affect your career
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Let's think about the size of the problem, not the size of
the data set
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What Makes a Data Problem Big?
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Large Data Sets
• Amazon.com
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Fast/Real Time Data
• Algorithmic Trading
• Traffic patterns
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Unstructured/Multi-structured Data
• Klout
• NSA
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Why are data problems getting big?
• Cheaper storage (SSD)
• Scale Out Architecture (Hadoop)
• More data
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Where is all this data coming from?
• E-Commerce
• Mobile phones
• Social Media
• “Data Exhaust”
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Digital Taylorism
• Taylorism was always flawed
• … and never worked well for white collar work
• But we can monitor employees more effectively now
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Reputation Economy
• E-Bay
• Yelp
• Uber
• oDesk
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Data Darwinism
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Reputation in the Enterprise
• Employees could rank each other
• Chatter
• Work.com
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Quantified Productivity
• Sociometric Solutions
• Evolv
• Enkata
• Deloitte
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Big Brother is Watching You Eat
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The Attention Economy
• Klout
• Kred
• Traackr
• Little Bird
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The Three Factors of Motivation
• Relatedness (meaningfulness)
• Autonomy
• Mastery
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“If you can measure it, someone will, and that
someone should be you. If Klout is going to measure
you, you should at least try to measure yourself.”
-Chris Dancy
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Quantified Self
• Fitness (Fitbit, RunKeeper, etc.)
• Diet/Calories (My Fitness Pal)
• Sleep (Zeo, etc.)
• Mood (Mood Panda, Happiily)
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Self-Surveillance
• Rescue Time
• ThinkUp
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We have a choice...
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Data Darwinism
• Kills autonomy
• Decreases motivation
• Unfair
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Data Empowerment
• Provides for mastery
• Increases autonomy
• Improves motivation
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Keep In Touch
• http://klintfinley.com
• me@klintfinley.com
• @klintron on Twitter