Post on 17-Jul-2015
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McCafé Smoothie
McDonald’s Spirit
The McCafé Smoothie is the next level. Our established locations offer value and quality
service that McDonald’s has shared for many decades. The next level will go to Denmark,
Switzerland, and Greece to share our experience with theirs. Denmark has original organic
methods of creating tasty foods and drinks from the earth; McDonald’s has a wonderful
history in Switzerland, and Greece holds the philosophy of bringing cultural languages
together as one to form quality communication systems. We think sharing our knowledge
with other countries echoes global peace that connects to healthy living for all citizens.
McDonald’s is capable of adjusting to their customer needs within a reasonable time. But the
adjustment is like turning a ship around at sea because we have thousands of locations. New methods link
our healthy choice products to our customers; therefore we must build a partnership with Twitter, Facebook,
and LinkedIn because of they are our national and international connection to our global society. Internet
saves time therefore gives us faster adjustment capabilities. Co- branding strategies with social media can
increase Twitter and LinkedIn can increase their market value because McDonald’s has an opportunity to
have spontaneous contact to our global citizen. Twitter is an excellent source to create a relationship
between our target market and our four P’s. “Loyal customers continue buy brands that satisfy them, often
seeking out other products from that same company” (Perreault, Cannon, & McCarthy, 2011, p. 42).
The four P’s that include Product, Placement Promotion, and Price
Marketing Mix
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
Mass Target Market
▪ National Service will continue
▪ New Vision is Our focus
▪ International Business Drives our Spirit
▪ Denmark, Switzerland, and Greece will provide new opportunities
▪ McDonald’s will provide Café economic growth
Target Market
National
Inter-national
McDonald’s target market is described as customers and families who believe in healthy living. Healthy
people trust McDonald’s brand. The nutritional facts are listed on our menu about the content of saturate fat,
trans fat, and total fat in our McCafé Smoothie that contains yogurt, real fruit, and fruit juice as key ingredients.
We call this healthy living. According to McDonald’s pamphlet “Recently, our country has been having an
important conversation about how we eat and how we live. McDonald’s is having that conversation, too, and
we’re committed to helping customers make informative choices. In offering a balanced menu choices,
McDonald’s is committed to reducing added sugars, McDonald’s nutrition facts is offer on the sheet is offered a
McDonalds. Nutrition fact is on-line in two forms at www.mcdonalds.com and can be downloaded on our
McDonald’s app for quick access to nutrition information, store location, and job opportunities” (p.1).
Marketing Strategy
McDonald’s is positioned in many locations nationally and internationally
therefore anchoring with Jamba Juice brand will not only grow Jamba Juice brand but
inspire McDonald’s to go forward into regions were ingredients for tasty and nutritional
foods are grown organically like in Denmark where food, drink, and service is their nature
therefore standard of living.
Our Competition in Copenhagen Denmark
Visual Photo of café in Denmark
▪ The above photo is similar to our
McCafé photograph
Visual McDonald’s McCafé
▪ The below photo is McDonald’s McCafé
that is similar to Copenhagen’s Café in
Denmark
McDonald’s major strength is our brand name and symbol the golden archers because it
known globally; therefore, we can take the restaurant to the next healthy choice level. The
McDonald’s McCafé Smoothie is luxury value because it’s in the same category as a Jamba
Juice. But our customers love quality for a value price. Our price for the McCafé Smoothie is less
per oz. than Jamba Juice; and Jamba Juice flavor choices are greater than McCafé Smoothie. The
CEO of Jamba Juice agrees that McDonald’s Smoothie customers overlap with Jamba Juice is
very little. Although our Symbol can take Jamba Juice platform into the global markets, they can
link our McCafé Smoothie to their quality brand category. McDonald’s competition in Jamba
Juice can become our partner in success globally to narrow competition in other regions
(University of Phoenix, 2010).
“Financial analysis can demonstrate how
important it is for a company to maintain
customers over a lifetime.
A good marketing program multiple
strategies to make it easy for satisfied
customers to buy more from the company”
(Perreault, Cannon, & McCarthy, 2011, p.
42).
We Cater to our Customer Needs
▪ Our customer needs are primary nationally and Internationally. We know our
customers value our organization and trust our brand. If healthy living is what
our customer need, McCafé is willing to go to places like Denmark to learn
about natural ingredients that are full of great taste and healthy living; therefore
the McCafé Smoothie will lead the way.
McCafé
References
Perreault, W.D. Jr., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A
Marketing Strategy Planning Approach (19 th ed.). New York, NY: McGraw-Hill
Irwin.
List of Countries with McDonald’s Restaurants. (n.d.). Retrieved from http://en.wikipedia.org/wiki/List_of_countries_with_McDonald's%27s_franchises
University of Phoenix. (2010). Smoothie Launch May Juice Up Entire Category.
Retrieved from University of Phoenix, MKT/421 website.
Other material: Photos by Bing Images
Pamphlets McDonald’s Nutrition Facts Revised 2013 & MCDADT/2014 McCafé
Summer Refresh-counter zone trayliner (Kimberly Miller field research pamphlets
from McDonalds).
Now, We Open for Discussion.Any Questions?