Digital TrainingComes of Age

Michele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago

Growing demand

Other top concerns: Pay, job security

24% dissatisfied with training opportunities

(2012)

2002 20120

1020304050607080

Demand for training

Most wanted: Digital

2006 20120

10

20

30

40

50

60

70

Demand for digi-tal training

High demand:•Multimedia •Data analysis•Technology

Impact and reach

500 trained more than 18,000 others

80% train others(2012)

96% use training in work

(2012)

80% likely to recommend to

others(2012)

E-learning revolution

Seven in 10 said virtual training is as good as or better than in-person training

2002 2006 20120

10

20

30

40

50

60

Participated in virtual training

Training centers adapt

Trained 2,500 in 2010-11 More than 215,000 registered users

Knight Stanford fellowships focus on digital innovation

$A do-over moment?

Historic lack of investment by news industry

E-learning offers low-cost alternative

for many topics

“Is higher education next?

July 2012 ”By 2020 in higher education, “there will

be mass adoption of teleconferencing and distance learning… a transition to

‘hybrid’ classes.”

Michele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago

Thank you

Questions?