Keys to a Successful Trade Show

Making your Trade Shows Pay Off

Should we exhibit in trade shows?

YES, especially in these challenging times!

Cost effective way of closing sales

Meet your customers and potential customers face to face

Most attendees are qualified to make or influence decisions

Cut your expenses and choose your shows carefully

4 Keys to a Successful Trade Show

Pick the right shows

Learn what to do – and do it

Plan ahead

Train your staff

Trade show Optimism for 2009

Define your objectives

New sales orders

New prospects

Introduce a new product or service

Get reacquainted with customers and leads

Establish or reestablish your company in the marketplace

Be where your competitors are

Do’s & Don’ts of Effective Booth Staff

Act professionally

Do not eat, drink, or chew

gum in the booth

Look good and smell good

Do not use your phone or

Blackberry or converse with

fellow staffers

Start Planning Early

Determine: who is your target visitor and what are their hot buttons

Decide on the ideal message

Establish a budget

Plan to do 2 or 3 pre-show and post-show mailings

Design a lead capture form that allows you to prioritize the leads

Start Planning Early

Decide on what you’ll want to have in your booth

Decide how much booth space you’ll need

Book your space early

Review show materials thoroughly

Create a list of tasks and a timeline that includes any deadlines

Pre-Show Marketing

Invite current and potential customers

Send free passes or offers of giveaways

Advertise

Submit press releases

Don’t Skimp on Your Image

Your image and message are most important

Use as few words as possible

Images communicate more quickly and powerfully than words

Work with a professional display and exhibit company, marketing firm or graphic design firm

Do’s & Don’ts of “Working Your Booth”

Stand by the aisle

Smile

Have an ice breaker

Introduce yourself

Working your booth

Do not sit in your booth

Do not be behind a table

Be cognizant of your body language

Working your booth

Know the company line

Ask qualifying questions & record the responses

Don’t load visitor with product information

Check out your competitors’ displays

Follow Up – Quickly!

Prepare a follow up plan in advance

Call, email or send within 2 weeks

Follow up any sent information

In Summary

Trade shows are the best way to meet face to face with a large number of prospects and clients

Use these tips to make your investment pay off

Questions?

GraphiColor Exhibits Displays

GraphiColor Exhibits - Banners

Contact: Anita Mitzel GraphiColor Exhibits

12788 Currie Ct. Livonia MI 48150

248-347-0271 anita@graphicolor.com www.graphicolor.com