Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful...

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Transcript of Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful...

timothycorrigan timothy.corrigan.inc@corrigantimothytimothycorrigan

Transforming Your Brand & Business

in Today’s Digital World

“TODAY’S TASTEMAKER” - ARCHITECTURAL DIGEST

TIMOTHY CORRIGAN

“A Stylesetter known for his look of European Elegance and California Cool.”

“The decorator known for refined but comfortable rooms.” -Elle

Decor

-InStyle

STAR OF DESIGN HONOREE

2017 DESIGN ICON

Showcased in over 1000 magazines and newspapers worldwide.

Building Your Brand

Social Media

Expanding Your Brand Footprint

Transforming Your Brand & Business in Today’s Digital

World

197 Offices

89 Countries

6000+ Employees

BUILDING YOUR BRAND

PositioningWhat do you stand

for?

“European Elegance Infused With California Casual.”

Elevator Pitch

Tagline

A World of Comfortable Elegance™

Brand Essence

Comfortable Elegance

ATTRIBUTES

BENEFITS

BRAND ESSENCE

PERSONALITY

VALUES

Visual Branding

Visual Branding: Images Convey Quality

Brand ExperienceExpectationsMemories

StoriesRelationships

= Consumer’s Choice

+

____________

“Oh, that’s the __________ that ________________.”

blogdesign firmmagazinestorewebsite

People are willing to pay more for a branded product.

Perceived Value

$12,600.00 $6,000.00

$4.09 $2.68$7.97 $2.48

Perceived ValueCommunicating Your Brand

Networking

Editor at Large

Design CentersShowroom

Events

Trade Shows

Conferences

Communicating your Brand

Panels/Speaking EngagementsGuest Posts

PodcastsVideos

Involvement: Show Houses/EventsInstagram Takeovers

PRESS: Print & Digital

Who do you want to attract?

SubscribersAdvertisers

ClientsEditors

Business PartnersEmployees

Person vs Professional

Be An Active Participant

Where are your visitors coming from?

Know Where & Where not to Focus

SEO Optimization for Blogs/Websites

Determine your target keyword phrases

Use keywords in the title, URL, meta description, headline, content and images

Make sure your blog is mobile-friendly

Give readers the opportunity to subscribe to your blog /web site

Followers and analytics are more important then ever, because potential partners are looking at

them.

Expanding Your Brand Footprint

BRAND

A successful space is one that is comfortable, beautiful, and timeless.

TIMOTHY CORRIGAN FABRIC COLLECTION FOR SCHUMACHER

TIMOTHY CORRIGAN FURNITURE COLLECTION FOR SCHUMACHER

TIMOTHY CORRIGAN RUG COLLECTION FORPATTERSON FLYNN MARTIN

TIMOTHY CORRIGAN RUG COLLECTION FOR PATTERSON, FLYNN & MARTIN

TIMOTHY CORRIGAN COLLECTION FOR ROYAL LIMOGES

TIMOTHY CORRIGAN COLLECTION FOR THG® PARIS

Inspiration

Grand Central

Grand Central

Grand Central

Grand Central

West Coast

West Coast

West Coast

West Coast

Books

Success Stories!

Success Stories!

Success Stories!

Success Stories!

Who here will become the next mega brand?

timothycorrigan timothy.corrigan.inc@corrigantimothytimothycorrigan

www.timothy-corrigan.com