Post on 22-Jan-2015
description
Surfing The Mega Trend:
For Non-Profits
What Mega Trend?
Start with a trip back to…
High School
Economic Evolution
Human Existence 2,500,000 yrs
Agrarian Era 12,000 yrs
Industrial Era 200 yrs
Information Era (1950 to now) 64 years
1 Mile / 7 Inches
Rapid AccelerationEach era builds from and complements the previous
Tackling problems and serving human needs in new ways
Rapid Evolution
To what end…
Rapid Evolution
To what end…
Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things. Our Gross National Product, … if we judge America by that - counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts - television programs which glorify violence in order to sell toys to our children.
Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud that we are Americans.
Robert F. Kennedy, 1968
Rapid Evolution
What’s Next?
Little More…
High School
Millennial
Addition !
Personal Evolution
HELP OTHERS
SELF FULFILLMENT
FAMILY, WORK GROUP
What Mega Trend?
On April 8th, 2014…Aaron Hurst Triple Header
Breakfast at WSOMLunch at Fathom
Dinner at SVPPeter B. Lewis Building at WSOM, CLE OH
Aaron Hurst
How our desire for impact, personal
growth and community is
Changing the World
The Purpose Economy
A PURPOSE ORGANIZATION creates purpose for its employees and customers through… 1. Serving Real Needs (serve)
2. Enabling Person Growth (grow)
3. Building Community (connect)
“Purpose, the actual creation of value for people in terms of serving others, the planet, building community and expressing yourself and developing, will be the next evolution of the global economy.”
-Aaron Hurst
PURPOSE ISN’T A…
CAUSE
LUXURY
REVELATION
DOING SOMETHING
GREATER THAN
YOURSELF
RELATIONSHIPS
PERSONAL GROWTH & CHALLENGE
PURPOSE IS…
DOING SOMETHING
GREATER THAN
YOURSELF
RELATIONSHIPS
PERSONAL GROWTH & CHALLENGE
PURPOSE IS…
CHOICE
JOB CAREER
CALLINGSame Job… with purpose
(choice)
Put it Together…
HELP OTHERS
SERVE
SELF FULFILLMENT
GROW
WORK GROUP CONNECT
Purpose(4th Economy)
Information
Industrial
Agrarian
Hunter / Gatherers
In God We Trust
All Others Bring Data
Fathom Mantra…
Dr. Seligman
Science of Happiness
Perceived ControlPerceived Progress
ConnectednessVision / Meaning
(part of something bigger than yourself)
Positive Psychology Center
Dan Pink
Autonomy, Mastery, Purpose
Patricia Aburdene
Tony Hsieh
Delivering Happiness: Zappos Ground Up 10x Purpose Company
John Mackey
Exciting Times!
Indisputable Evidence The 4th Economy “Mega Trend” is well underway…
“Welcome to The Purpose Economy”
-Aaron Hurst
Exciting Times!
Purpose Economy Wave is upon us.
Most exciting time in human history… Apply massive human creativity for GOOD,
finally!!(expect connect, grow, serve 24/7)
The Leaders will Surf!(others will tread water or drown)
Role Model, Servant L
eaders
Surfs up inCleveland too!
Leverage Momentum
“Nice to hear, but we’ve been doing just fine”
Jeff Hoffman, CLE Resident, Co -Founder PriceLine.com
Local Trend Validation
1. Expand Purpose at Work
What will Attract & Retain Young Professionals to the Area?
87% Robust Career Growth Opportunities 2x bigger than next factor
Crain’s Cleveland: Cleveland Foundation 100 Years Edition (CLE: cradle of the foundation field)
Local Trend Validation
1. Expand Purpose at Work
ERC Northcoast 99 Annual Survey
Biggest Factor: Challenging / Meaningful Work
Strong Legacy
Cleveland Legacy ofEntrepreneurship & Philanthropy
(John D. Rockefeller, Mort Mandel, Peter B. Lewis)
Many Purpose Spirited People
Stars Align
Purpose Mega Trend+
Cleveland Legacy / Truth / Spirit +
Cleveland Momentum
=
Cleveland’s Purpose Minded Leaders & Organizations are stepping up to be a Purpose Economy Leader
ClevelandCapitol of The Purpose Economy
Co – Creators Stepped Up
SEA ChangeSocial Enterprise
Accelerator
HotCards
People, Businesses, Non-Profits, Universities… Organized to Claim the Purpose Capitol Role & Lead by Example
Engage! Cleveland
Execute The Plan
“Kickoff Series” Dinners
• Kickoff Jeffersonian A.I. Dinners • 20 Dinners by 10/31• Promote via Co-Creators• Generate Website Content• Capture Sentiment• Future Dinner Series – TBD
Surfing The Mega Trend:
For Non-Profits
Surf’s Up Non-Profits
The Mega Trend is Real(Cleveland is on the leading edge)
Energy Supply for Non-Profits on the Rise(unleashing the heroic spirit of businesses)
Surf the Actualization of Businesses(serve others, non-profit / profit blur)
Social Venture Partners
Entrepreneurship meets Purpose
Grant’s / Pro-bono with accountability
Great Model for Non-Profit to bring to Businesses• 3 years max, renewed annually • Measurable Outcomes / Impact• Businesses will respect accountability
Entrepreneur
Purpose
River’s Edge
Promotes the integration wellness & spirituality in order to bring about personal
and societal transformation. Yoga, Speakers, Meditation, Retreats, etc.
Added Business Leaders to Board• Food Service• Event Planning • Digital Marketing• Finance
Reengineer for economic sustainabilityReduce reliance on funders over time
$
EDWINS
Fine Dining Restaurant for Good(Top 3 in Cleveland)
Social Impact engineered into business model“Social Enterprise”
Strong path to economic sustainability(get off fund raising treadmill)
Actualization of CapitalismUnleash the Heroic Spirit of Business
$
Dan Pallotta
Non-profit metrics
90% to the Cause$1,000,000 Raised
$60,000 ED$40,000 Promotion, Expenses$100,000
$900,000 to the Cause
70% to the Cause$10,000,000 Raised
$250,000 ED$500,000 Staff$250,000 Expenses$2,000,000 Marketing$3,000,000
$7,000,000 to the Cause
Another Opportunity for Change as Business & Non-Profit lines Blurhttp://on.ted.com/h0MxS
Thank you!