Post on 12-May-2015
description
Key Learnings From The Best & Most Likeable In Social
Media@DaveKerpen
CEO @LikeableMedia#Likeable
http://t.co/8A9xNgTGVote for your favorites now at LikeableU.com
What’s Inside
• Meet Likeable
• The Best of Facebook
• The Best of Twitter
• The Best of LinkedIn
• The Best of YouTube
• The Best of Google+
• The Best of Foursquare, Pinterest, & Slideshare
• Top 11 Professionals on Twitter
• Questions/Feedback & Grand Prize Vote for your favorites now at LikeableU.com #Likeable
Meet Likeable
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Clients We Work With
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Best Facebook Cover Photo
Starbucks Coffee (FB.com/Starbucks)
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Key Learning: An engaging, inviting Facebook cover photo makes a big difference.
Best Facebook Cover Photo
Barack Obama (FB.com/barackobama)
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Key Learning: You can use a chart or graph to demonstrate data in your cover photo.
Best Facebook Cover Photo
GoodPop (FB.com/GoodPops)
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Key Learning: Small businesses can showcase big products now too.
Best Facebook Content
The Winner Is: Titanic TV Series* (FB.com/TitanicTVSeries)
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Key Learning: Engage your community with photos.
Best Timeline Stories
The Winner Is: The New York Times (FB.com/newyorktimes)
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Key Learning: Use milestones to tell your unique brand story over time.
Best Use of Facebook Apps
The Winner Is: Modern Family Video E-Card (FB.com/ModernFamily)
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Key Learning: Make sure your app is interactive and provides value.
Best Facebook Contest
The Winner Is: Maybelline’s “Show Us Your Red Lips
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Key Learning: You don’t need a huge prize to lure fans to participate.
Best Customer Service on Facebook
The Winner Is: Things Remembered* (FB.com/ThingsRemembered)
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Key Learning: It is important for brands to resolve customer service issues immediately.
Best Twitter Content
The Winner Is: UPS (@UPS)
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Key Learning: Become an expert. Be a thought leader by participating in Twitter chats.
Best Customer Service on Twitter
The Winner Is: Restaurant.com* (@Restaurant_com)
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Key Learning: Listen to the conversation and respond to your customers.
*Client
Best Twitter Promotion
The Winner Is: JetBlue Cheeps (@JetBlueCheeps)
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Key Learning: Surprise and delight your customers when they least expect it.
Best Twitter Personality
The Winner Is: DKNY PR Girl (@dkny)
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Key Learning: Be human. Respond to your followers in a personal way.
Best Storytelling on LinkedIn
The Winner Is: The Walt Disney Company (http://linkd.in/FO6dWX)
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Key Learning: Tell your company history in a fun and exciting way.
Best Product Offerings on LinkedIn
The Winner Is: Hewlett-Packard (http://linkd.in/FO67yd)
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Key Learning: Showcase your products. Allow your community to recommend them to their friends.
Most Interactive YouTube Channel
The Winner Is: Warby Parker
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Key Learning: Be creative and personal with your fans! Surprise and delight.
Best YouTube Crossover Video
The Winner Is: Chipotle’s Back To The Start Commercial (http://bit.ly/wQvKLz)
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Key Learning: Showcase social good. Give back to your community.
Best Google+ Hangout
The Winner Is: The Muppets (http://bit.ly/v49eDz)
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Key Learning: Engage with your fans on a very personal level.
Best Google+ Use of Circles
The Winner Is: Cadbury UK
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Key Learning: Segment your customers into exclusive VIP groups.
Best Google+ Photo Strip
The Winner Is: Red Bull (http://bit.ly/wuN9yc)
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Key Learning: Push limits and innovation.
Best Foursquare Content
The Winner Is: Walgreens (foursquare.com/walgreens)
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Key Learning: Be an expert and provide value beyond the check in through tips.
Best Brand On Pinterest
The Winner Is: Travel Channel (http://bit.ly/y4G82Z)
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Key Learning: Captivate your audience through images.
Best Board On Pinterest
The Winner Is: Whole Foods’ “How Does Your Garden Grow” Board (http://bit.ly/yCD6Fe)
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Key Learning: Increase engagement by sharing content related to your consumers.
Best Promotion on Pinterest
The Winner Is: Guess Color Me Inspired (http://bit.ly/wju98Y)
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Key Learning: Listen to your customers and empower them to participate in product decision making
Best Brand On Slideshare
The Winner Is: Oracle (http://slidesha.re/FOlPqp)
Key Learning: Showcase your knowledge and expertise through visual presentations.
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Top 11 Professionals On Twitter
Top CMO- Karen Quintos (@KarenDellCMO)
Key Learning: Provide meaning and value to others by expressing gratitude.
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Top 11 Professionals On Twitter
Top Fashion Designer – Betsey Johnson (@xoBetseyJohnson)
Key Learning: Stay true to yourself and your brand. Find your voice.
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Top 11 Professionals On Twitter
Top Politician – Cory Booker (@corybooker)
Key Learning: Be involved in the conversation. Listen and respond to your followers.
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Top 11 Professionals On Twitter
Top Journalist- Anderson Cooper (@andersoncooper)
Key Learning: Share content that others will find valuable and interesting.
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Top 11 Professionals On Twitter
Top Chef- Fabio Viviani (@FabioViviani)
Key Learning: Use Twitter to surprise and delight your followers with tricks, tips and freebies.
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Top 11 Professionals On Twitter
Top Teacher Salman Khan (@khanacademy)
Key Learning: Be transparent and stay true to your voice.
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Top 11 Professionals On Twitter
Top Lawyer- Brian Cuban (@bcuban)
Key Learning: Stay in tune with your industry and share relevant content.
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Top 11 Professionals On Twitter
Top Doctor – Krupali Tejura (@Krupali)
Key Learning: Use social media to build relationships and connect with your followers on a personal level.
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Top 11 Professionals On Twitter
Top CEO – Dennis Crowley (@Dens)
Key Learning: Connect with your brand. Use Twitter to share big news about your company or brand.
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Top 11 Professionals On Twitter
Top Photographer – Anthony Quintano (@AnthonyQuintano)
Key Learning: Be transparent. The person you are online should be the same person you are in real life.
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Top 11 Professionals On Twitter
Top Accountant – John Pointon (@Jpointon)
Key Learning: Become a thought leader. If there aren’t many professionals from your industry on social media, you can lead the way.
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Likeable Awards
Award Categories Most Likeable Chief Executive OfficerMost Likeable Chief Marketing OfficerMost Likeable EntrepreneurMost Likeable PhotographerMost Likeable JournalistMost Likeable Food BloggerMost Likeable Mom BloggerMost Likeable Video BloggerMost Likeable AuthorMost Likeable DoctorMost Likeable Marketing Thought LeaderMost Likeable Professor/TeacherMost Likeable LawyerMost Likeable StudentMost Likeable Fashion DesignerMost Likeable ChefMost Likeable Politician
Nominations end April 24th
Vote For Your Favorites at http://likeableuawards.com
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Questions/Feedback?Grand Prize!
FB.com/LikeableMedia @LikeableMedia
dave@likeable.com@DaveKerpenLikeableU.com
20% off Code For Likeable U:Webinar20