Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words.

Compiled specially for:

actions for success3.1 Optimal process3.2 Think, think, think3.3 Write-up from an outline3.4 Barriers to optimal process3.5 An approach for today: creativity + space

3 | Process

think first, then write-up1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.1Optimal process

Think

Write-up

question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.2Think, think, think

Think

Write-up

80%

20%

question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.2Think, think, think

Think

Write-up

80%

20%

question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.2Think, think, think

Think

Write-up

80%

20%

question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.2Think, think, think

Think

Write-up

80%

20%

question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.2Think, think, think

Think

Write-up

80%

20%

question, clarify, identify1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message outline4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.2Think, think, think

Think

Write-up

80%

20%

If you can’t explain it simply,you don’t understand it wellenough. And you probably didn’t write an outline!

Albert Einstein

3.2Think, think, think

If you can’t explain it simply,you don’t understand it wellenough. And you probably didn’t write an outline!

Albert Einstein

3.2Think, think, think

the outline is crucial1. Question the impulse or instruction to write2. Clarify the goal and audience brief3. Identify the optimal message outline4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft

3.3Write-up from an outline

Think

Write-up

80%

20%

barriers to overcome1. An outdated ‘more is better’ attitude to information2. Lack of writing training3. No optimal process ‘checklist’4. No time to think5. No place to think

3.4Barriers to optimal process

3.4Barriers to optimal process

If everything is important,then ______ is important.

3.4Barriers to optimal process

phrontisterynoun- A place for thinking or study

creativity + spaceUse creativity to arrest and engage.

Be concise to leave space for your audience to occupyso they have room to reflect and invest as they developtheir personal response.

3.5An approach for today: creativity + space

3.5An approach for today: creativity + space

3.5An approach for today: creativity + space

simon@nakedize.com

APAC2012@koawatea.co.nz

@koawatea