Mattel’s Digital Campaign:

Barbie & Ken Reunite?

Mattel launched it’s new campaign

January-February 14th 2011

Campaign created by:Ketchum Public Relations

+Mattel internal Marketing

Team

Barbieandken.com Featured the Love O meter

Facebook Foursquare Twitter YouTube

www.BarbieandKen.com

•5 million page views

•Hundreds of thousands voted

Social Media :

“Catch me if you Ken”

The campaign was a huge success

Barbie’s Facebook page experienced a

34% increase in fans&

200% increase in engagement, through comments, likes and shares.