Presentation on

Vision, Mission and Strategies

by

Group 3

Company profile of Kellogg’s• Kellogg, founded in 1906, boasts many familiar brand names, including

Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies.

• Michigan-based Kellogg Company is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (General Mills' fiscal 2012 sales totaled about $16.6 billion, compared to Kellogg's $14.2 billion.)

• While the company works to fill the world's cereal bowls, it supplements its bottom line with snacks and cookies (Keebler, Cheez-It, and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain and Bear Naked cereal bars.

• Its products are sold in more than 180 countries worldwide.

Vision and Mission of Kellogg's

Vision-

“To enrich and delight the world through foods and brands that matter.”

Mission-

"Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value.”

Decoding Mission StatementFactors Statement

Product/Service providing nutritious food productsMeans that they provide products in food category

Market global company Means catering to global market

Survival, Growth & Profit committed to building long-term growth in volume and profit Means that they have a long term growth plan which entails increase in volume as well as profit

Technology food products of superior valueMeans that they use high end technology for preparing superior quality of food.

Strategy of Kellog’s• In 2012, Kellog’s continued to execute a strategy based on

fundamental strengths

• It included the expanding family of megabrands, strong global opportunities powerful pipeline of product innovations people across the globe

Strategic action

acquired in may 2012 from

And they stated that

*corporate strategy-

Which helped in profit maximization and

Expanding the business

Strategy in 2013

Kellogg’s are executing their strategy across four tracks.

The statements which are supportive to their strategies

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