Product Management

Kellogg’sGRBS College – Vapi, Gujarat, India

Presented By : Bhumika RavalHarendra RajpurohitMohammad Iqbal KhanKiran Thakur

INDEX1. Introduction2. Porters 5 Force - Industry3. Product Portfolio4. KFS5. Product Life Cycle (Nutri Grain)6. Supply Chain and Its Effectiveness 7. Competitive Strategies8. Product Market strategies9. SWOT10.Conclusion

Introduction• Company began in 1906• Between 1938 Kellogg’s opened

manufacturing plants in the UK, Canada, Australia, Latin America and Asia.

• Mfg. in 19 & Sold More than 160 countries

• Cereal products like Kellogg’s Corn Flakes, Rice Krispies etc.

Introduction

• Focus on reducing energy and emissions in manufacturing.

• Org. growth through better serving the needs of our consumers

• Responsibility in all sections of the supply chain.

Porter’s 5 Force

Product Portfolio

KFS• Healthy image• Convenience• Healthy options• Brand awareness• Something for everyone• Innovation• Value for money• Quality

PLC of Nutri Grain

Product Life Cycle

Supply Chain

Primary SectorRaw Material

SuppliersNatural

ProductsEg : Wood, Oil, Food Stock &

minerals

Secondary Sector

Manufacturer and Producers

Eg : Cornflakes, Card and

Boxes, Glass & Pottery

Tertiary Sector

Wholesalers / RetailersEg : Super Markets

Consumers

Transport & Warehousin

g

Transport & Warehousin

gTransport

Effective Supply Chain

• Proper Marketing Mix• Distribution Channels• Cost Effective Price• Work with Retailer for

Promotion• Reduce Ware Housing

Cost

Competitive Strategies

• Supporting improved

food labeling

• Sponsoring swimming

programs

• Promoting exercise

Product Market Strategies

Product developmentConstant innovation. Introduction of new product to present customers.

DiversificationIntroduction of new products to fit new customers needs

SWOTSTRENGTHS

Hold Global MarketStrongest brand

recognitionAdvertising recollection

of all the cereal

WEAKNESSESHave not aggressively developed many new

cereal lines

OPPORTUNITIESInternational expansion

slowly diversifyLower prices will

increasing their market share.

THREATSNew Entrant

Price Competition

Major Competitors

Company Comparison

Company

Net Revenue

(in millions)

International Rev as % of sales

Gross Margin %

Kellogg $10,906 32.6% 44.2%

General Mills

$12,442 17% 36%

Kraft $34,356 32.4% 36.1%

Conclusion

• Ensure Quality Goods or

Services

• Efficient delivery

• Effective collaboration with all

partners

• Partnering with other industry

Thank You