Post on 07-Jul-2015
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Keeping Score: The ART of ROI (Return on Innovation) Dashboards
Luis F. Solis, Chief Innovation Evangelist @innoalchemist luis.solis@imaginatik.com
CINO NYC Summit December 2, 2014
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“70% of corporate leaders rate Innovation as a top three
business priority; only 22% set innovation performance metrics”
Source: Imaginatik Research on Innovation Governance (2014) and McKinsey & Co (2013)
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Rewire Dashboards Rewire The Future, Not Just
Report The Past
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The Prize?
Your career longevity (CMO half-life now ~18 months)
Innovation funding (the $MM test)
Non-core revenue from innovation
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• Enterprise Innovation Software
• Consultancy
• Change Programs
Consistently Top-Rated by Gartner and Forrester
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YOU REWIRE What You Measure
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Measurement Gone Bad
Just quantitative – just total revenue
Just front-end: # ideas
Just basic activity: % participation
Just pipeline size or total opportunities
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Dashboard Design Principles
• Clarify • Align • Declare
Strategy
• Resources • Time • Pacts
Inputs • Evidence • Learning’s • Outcomes
Outputs
• Desired • Rewarded • Encouraged
Behaviors
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Imagine if YOUR Dashboard Highlights…
Strategy • clear “growth gaps” by business unit • % innovations from open innovation/3rd parties • % funding/time spent on game-changers • % senior exec time devoted to non-core projects • # of managers mentored in innovation by leaders
Innovative Revenue Measures • revenues from recently introduced products/services • revenues from new stream types • revenues from new customer segments/markets • revenues from differentiating/breakthrough offerings
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Imagine if YOUR Dashboard Highlights…
Employees • # of ideas into patents • # of experiments or prototypes in progress • # of teams working “beyond core” projects • # of employees trained in innovation processes
Customers • # of co-creation projects w/ customers & value • # of new products/services from social media • # of customer teams helping test/refine ideas
Process Velocity • Pace of project movement across lifecycle • Pace of project “kills”
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Networks, Governing Bodies & Roles
Dashboards Fuel Innovation Success
Funding
Measuring
Steering
Innovation Growth Engine
Data driven comparisons
Dashboards
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3 Ways to Rewire The Future
� 4 Hour Dashboard Lab
� 90-Day Results Engine Trial
� Innovation Governance Reboot (end-2- end process rewire)
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Today’s Take-Aways
It’s early days YOU must measure (or you will be
measured) It’s as much ART as SCIENCE Emphasize inputs and process…not
just Outputs Exceed “the core”…add non-core
innovation Be brave…you’re rewiring the (Your)
future
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Imaginatik plc
Luis Solis @innoalchemist luis.solis@imaginatik.com